Knox Eat and Reduce Plan; Including Choice-of-Foods Chart

_NO DRUG ... NO HUNGER_




                                  KNOX
                          EAT AND REDUCE PLAN
                              _including_
                         CHOICE-OF-FOODS CHART


                       K-S COPR. 1957 CHARLES E. KNOX GELATINE CO., INC.




   Questions and answers regarding the NEW KNOX CHOICE-OF-FOODS diet:


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Q. IS THIS NEW DIET BASED ON SOUND REDUCING PRINCIPLES YOUR DOCTOR WILL
OK?

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A. _Indeed he will_ ... because the CHOICE-OF-FOODS DIET is based on
sound nutritional principles with which your doctor has had a great deal
of experience. For many years the medical profession has advised the use
of Food Exchange Lists[1] where proper diet is of the utmost importance
to the patient’s very existence ... as in the case of the diabetic.
Naturally, this system of dieting must provide with unfailing accuracy,
the proper amounts of protein, minerals and vitamins essential to good
health at all times.

Now, these carefully and scientifically developed Food Exchanges (or, as
we call them ... CHOICES) have been adjusted to a reducing diet, making
it one that can actually improve your health as well as control your
weight.

Q. IF YOU HAVE TRIED OTHER WAYS OF REDUCING WITHOUT SUCCESS ... WHY WILL
THE CHOICE-OF-FOODS DIET SOLVE YOUR WEIGHT PROBLEM?

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A. _Weight control normally involves just 2 factors_:

the knowledge of a few simple rules of nutrition and your own will power
to carry them out. First of all, there’s no mystery about why you’ve put
on weight. You’ve been eating more food than your body burns up ... so,
this extra food has turned to fat. You _will_ lose extra weight on this
safe, sound diet ... because you’ll be eating fewer calories[2] than
needed and will force your body to use the stored fat. You’ll find the
CHOICE-OF-FOODS DIET is _more_ than a way to get rid of excess weight
right now. It is a basic guide to good eating habits for anyone ... fat
or thin. It will teach you _what foods_ and how much of them to eat to
get slim and _stay_ slim.

Q. IS THIS A MONOTONOUS “SAME FOODS EVERY DAY” DIET ... OR IS IT A
VARIED ONE YOU’LL FIND EASY TO STICK TO?

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A. _The Knox Choice-of-Foods diet offers you a wide variety of good_,
normal _foods_ ... not extreme or faddish ones, from which to prepare
meals you and your family will enjoy. In fact, the only way your family
will know you’re dieting will be when they see you take smaller
portions. A diet that allows you to eat such favorites as steak, baked
potatoes, seafood and delicious desserts is one you’ll find easy to
follow ... even long after you’ve reached your weight goal.

Q. DO YOU HAVE TO SPEND TIME COUNTING CALORIES AND WORRYING ABOUT
BALANCED MEALS?

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A. _No, and this is one good reason why you’ll find it so easy to stay
on the Knox Choice-of-Foods diet._

It does most of the work for you! As you look at the key to this
reducing plan—the CHOICE-OF-FOODS DIET LISTS (shown on pull-out chart
following page 18) you will quickly see that the foods you must eat
classify into 6 simple lists. _The foods in amounts indicated in each of
these lists are nutritional equals._

FOR EXAMPLE:

Under the Meat List you will find seven foods ... each one having the
_same amount of protein, carbohydrate, fat and calories_—

  Meat and poultry (Beef, lamb, pork, liver, chicken)
  Cold Cuts (Salami, minced ham, Bologna, liverwurst, luncheon loaf)
  Frankfurter
  Egg
  Fish (Haddock, flounder, bass, salmon, tuna, crab, lobster, shrimp,
              clams, oysters, sardines)
  Cheese (Cheddar type, cottage)
  Peanut butter

If yours is the 1200 daily calorie diet ... and calls for 4 of the foods
on the Meat List ... just select _any_ 4 of the foods you wish (in the
quantity indicated) without thinking about calories and you can’t go
wrong. _The calories have already been counted for you when the list was
prepared._

Q. WHY DOES PROTEIN PLAY SUCH AN IMPORTANT ROLE IN THIS DIET?

A. _Because this particular nutrient is a vital key to feeling, looking
and doing your best at all times._ The more science proves about
protein, the more we know of its importance in the daily diet. _Your
body can’t store protein ... you must have a new supply of it every day
to build and renew body tissues._ You can readily see, then, why protein
is so necessary in reducing diets. Without it, body tissues waste away,
muscles sag and pep lags.

Q. HOW SOON WILL YOU SEE RESULTS ON THIS REDUCING DIET?

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A. _You will lose from one to three pounds[3] a week._ However, don’t be
discouraged if you lose slowly at first or if you lose at an irregular
rate. Remember, you gained all these extra pounds over a period of time.
Give yourself time to lose them.

Q.