Frida-Mania Hits MoMA
A collaboration with the Metropolitan Opera’s costume designer, this exhibition is an irresistible marketing opportunity at best.
When El Último Sueño de Frida y Diego arrived at the San Francisco Opera in 2023, one critic suggested that its staging, with its arresting tableaux blending imagery from the work of both Frida Kahlo and Diego Rivera, would be fit for a museum exhi...
The exhibition's marketing strategy is a prime example of how manipulation can be used to sell an idea or product. By forcing visitors to sign up for a waitlist at times, the show creates a sense of urgency and scarcity that drives attendance. This tactic is reminiscent of a "Kafka trap," where the reader or viewer becomes trapped in a cycle of waiting and wanting more, rather than critically engaging with the content.
Moreover, the exhibition's focus on Frida-mania as a driving force behind its...