The classification of Buy Now, Pay Later (BNPL) in Latin America is undergoing a structural evolution, moving from an alternative financing niche to a core component of payment infrastructure. According to Andrew Seiz, senior vice president of strategic finance at Kueski, this shift is driven by the unique requirements of the Mexican market, where a significant portion of the population remains ex...
Analyzing this article through the A.R.C. framework, we find that Kueski's BNPL strategy is designed to address the unique financial landscape of Mexico, where traditional credit products are less accessible due to a high unbanked population and cash-based economy. By focusing on thin-file consumers, Kueski constructs parallel rails for formal participation in the financial sector, building a data-driven model that offers a differentiated investment opportunity compared to traditional long-term ...