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Dubai International Airport (DXB) continues to innovate, launching a series of welcome experiences designed around Arabian hospitality and warm, thoughtful moments of care for visitors and residents returning home after the summer.
It believes that the initiative in Terminal 3 has helped transform spaces from Baggage Claim and Arrivals through to transit areas within DXB, into memorable experiences.
Mascots from Dubai Police and the General Directorate of Identity and Foreigners Affairs (GDIFA) welcome younger guests, while live music from a local musician in the Arrivals area adds to the warm atmosphere.
As guests continue through the Arrivals hall, it notes that “small touches along the way” are designed to welcome their arrival in Dubai.
In Arrivals, families and friends can create personalised welcome signs using stickers and Dubai-inspired signs while guests continuing their journey via Dubai Taxi are greeted with complimentary refreshments, cold towels and treats extending the city’s renowned hospitality beyond the terminal.
For those transiting through DXB, Dubai Airports welcomes guests with a live performance inspired by the sounds of the region, offering a taste of Dubai’s vibrant music scene.
And at the transfer desks, guests can also enjoy complimentary refreshments and treats distributed by Project Chaiwala, Mirzam, Emirati District and Garrett Popcorn.
Michelle Lee, vice president of brand and communications at Dubai Airports, said: “DXB is the gateway to Dubai and, for many guests, their first point of connection with the city.
“From the moment people arrive or travel through the airport, we want those moments to reflect what makes Dubai distinctive: its energy, warmth, diversity and the people who bring the city to life.
“Whether a guest is returning home or simply spending only a few hours with us between flights, our focus is on turning everyday touchpoints into meaningful, memorable experiences.”
The experiences run throughout August across Terminal 3, as part of Dubai Airports’ ongoing efforts to reinforce DXB as a place of familiarity, warmth and care.