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ACLU and BigLaw firm use ‘Orange is the New Black’ in hashtag effort to promote NY jail reform

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ACLU and BigLaw firm use 'Orange is the New Black' in hashtag effort to promote NY jail reform Life in a women’s prison definitely has its downside in a popular Netflix show, Orange is the New Black. But the reality is much worse, contend advocates for prison reform. Using the show as a springboard, they have launched a social media campaign this week, at the outset of the show’s second season, in...
The #HumanityIsTheNewBlack campaign is a strategic effort to harness the cultural resonance of *Orange is the New Black* to amplify advocacy for prison reform. At its strongest, the narrative effectively bridges entertainment and activism, using a widely recognized show to draw attention to systemic issues in New York’s jails. The campaign’s call to action—encouraging public engagement through social media and direct contact with officials—demonstrates a savvy use of digital advocacy. However, t...