Welcome back to The Weekend Press! Today, Suzy Weiss breaks down the latest Sydney Sweeney drama. Rabbi David Wolpe recommends a poem to read on Yom Kippur. And Peter Savodnik sits down with Taylor Lorenz, who seems like a radical leftist—she thinks Luigi Mangione is “high agency”—until she starts talking about technology . . .
But first: What does Mark Zuckerberg want?
There are more active Facebook users on Earth than there are Christians. The same is true of both Instagram and WhatsApp. Every presidential term, roughly speaking, their parent company, Meta, adds a zero to its valuation. All of these platforms are controlled by one man. “His products are used by one out of every 2.3 people currently breathing, more than the total number of humans that existed in 1965,” writes Jeremy Stern, in today’s lead story, a profile of Mark Zuckerberg.
To find out what drives one of the most powerful men alive, Jeremy interviewed nearly three dozen people—including his parents, his wife, and Zuckerberg himself. He watched the Meta CEO get winded by a UFC champion, and attended a family dinner party at his home near Lake Tahoe. “A lot of people probably care about public perception more than I do,” Zuckerberg told Jeremy, sitting on the couch, clearly not enjoying the interview.
But this piece is about so much more than one man. It is first and foremost an investigation of power—the mind-boggling kind that’s accrued to the men who, since the start of the millennium, have invented products that shape how we see everything; who face the “dictator’s dilemma,” whereby people stop telling them things they don’t want to hear, until they lose their grip on reality entirely; and who, if you believe this week’s headlines about artificial intelligence, could destroy us all.
Once upon a time, Zuckerberg himself hovered at the frontier of AI, and this piece tells the story of how he fell behind, and asks whether it’ll be the end of him. “Mark is the fucking Terminator. He’s actually not an asshole, which is interesting,” said a researcher who used to work at Meta’s lab. “But his source of advantage is he’s never happy. He just doesn’t fucking stop.”
Do the tech titans owe their influence to talent, or luck? Is their continued reign inevitable, or are they fighting tooth and nail to maintain it? How do they feel about the stories we tell about them? And do they have as much power as we assume they do, when we blame them for all of society’s problems? Jeremy’s piece offers answers to all these questions, as well as a remarkable portrait of Zuckerberg’s character.
“Things have been written and said about him that are so untrue from such an early age,” said Zuckerberg’s mom. “I sometimes really wonder if anyone has ever sat back and thought, This is a real person.”
If you want to understand that person, click here to read the whole piece—or to download a printable version:
Second Thought
Yet again, feminists are furious with Sydney Sweeney for profiting off her sexiness.
For her latest ad she posed nude with everything from a football to a hockey stick—she was promoting the sports betting platform Novig—and was promptly accused of “sexualizing women’s sports.”
But, as Suzy Weiss and Dan Ahdoot argue in this week’s episode of Second Thought, this ad is not about women. “It is meant for incels who are living in their parents’ basements spending all their DoorDash funds on some sports gambling,” says Dan.
Suzy and Dan also explain why an Apple TV show you’ve never heard of swept the Emmys; commiserate with the mathematicians who sobbed after AI solved their life’s work; and taste-test a loaf of rye that New Yorkers are lining up to spend $60 on. Click below to watch the video, or listen wherever you get your podcasts.
This week, Amanda Knox wrote about Patrick Clancy, and what it’s like when strangers interpret everything you do as evidence that you’re a murderer; Caitlin Flanagan wrote about the feminist backlash to the Sydney Sweeney ad; and Josh Kaplan argued that canceling Macklemore has made him a martyr. . .
Knock Knock, It’s Cupid!
A new batch of ads from single Free Pressers is live on the site. Click here to meet a trilingual woman in Miami who’s on sabbatical, or an investigator in Miami Beach. Your special someone could be just one email away! If you’d like to take a chance at Free Press love, write a paragraph that defines you, including your age, where you live, and what you’re looking for, and send it over to Cupid@TheFP.com.
How should you spend the rest of your weekend? We asked our editor Will Rahn for his recommendations . . .
🍺Drink . . . Ginger beer, which is basically just strong ginger ale with a heck of a lot more ginger. And I’ll even turn you on to the best one I’ve ever had: Reed’s Premium Ginger Beer, which is sweetened only with pineapple juice and honey. Loaded with sugar and calories? You bet. Expensive? Oh yes, at least by soda standards. But it tastes marvelous and, at least in my experience, is a great salve for stomachaches. My very pregnant wife agrees: Go get the fancy ginger ale.
📺Watch . . . The third and final season of the delightful Australian sitcom Colin from Accounts, now streaming on Paramount+. Now, Paramount just happens to be the name on my paycheck every month, but I really do love this romantic comedy following two attractive Aussies who meet after running over a stray border terrier. It’s well written, funny, and the leads are adorable. Start it Friday after work and you’ll be done by Sunday.
🏈Join . . . a fantasy football league, one of the best ways Americans have to make and keep male friendships. (I assume there are some women who play fantasy football but have no way of knowing for certain.) And who cares if it’s already week two of the NFL season? That’s not too late. I used to be a member of a league managed by an old friend who farms weed out in Colorado; I think we started playing around Thanksgiving every year. Go Giants.
That’s all, folks! Have a great weekend.
Taylor Lorenz? No thanks.
Taylor Lorenz should not get any attention from anyone. She is a horrible human being.
One minor correction to the intro to Savodnik's interview. The reason Lorenz hates Jonathan Haidt is because his books expose the weakness of progressivism. He is a liberal Democrat whose research took him where he didn't want to go.
Still, I'll probably read the article because she is speaking in favor of data centers. I didn't know that her day job was tech journalism. Maybe it's a subject she knows something about.
Facts Only
* Mark Zuckerberg is the CEO of Meta.
* Meta owns Facebook, Instagram, and WhatsApp.
* Meta's valuation increases by a factor of ten roughly every presidential term.
* One out of every 2.3 living people uses Meta products.
* Jeremy Stern interviewed nearly 36 people for a profile on Zuckerberg.
* Sydney Sweeney appeared nude in an advertisement for Novig, a sports betting platform.
* The advertisement featured a football and a hockey stick.
* Second Thought is a podcast featuring Suzy Weiss and Dan Ahdoot.
* Peter Savodnik interviewed Taylor Lorenz.
* Amanda Knox, Caitlin Flanagan, and Josh Kaplan authored contributions for The Free Press.
* Will Rahn is an editor at The Free Press.
* Colin from Accounts is an Australian sitcom streaming on Paramount+.
Executive Summary
Meta's CEO Mark Zuckerberg oversees platforms—Facebook, Instagram, and WhatsApp—with a combined active user base exceeding the global Christian population. A recent profile involving interviews with Zuckerberg's family and former colleagues characterizes him as a driven individual who prioritizes operational success over public perception. This concentration of power raises questions about the "dictator's dilemma," where leaders become isolated from contrary information, and the specific challenges Meta faces in the current artificial intelligence race.
Simultaneously, cultural debates persist regarding the intersection of sex appeal and professional sports, highlighted by criticism of Sydney Sweeney's nude advertisement for the sports betting platform Novig. While some view the campaign as the sexualization of women's sports, others argue the target audience consists of male gamblers rather than female athletes. These disparate threads—technological hegemony and cultural gender politics—reflect broader tensions regarding influence, public image, and the societal impact of high-profile individuals.
Full Take
The strongest version of this narrative is a study of the "extreme outlier"—individuals like Mark Zuckerberg or Sydney Sweeney who possess a level of influence that transcends traditional social contracts, leaving them vulnerable to both systemic isolation and public vilification.
The content utilizes a high-contrast framing technique, oscillating between the sterile, immense power of a tech titan and the visceral, emotive debates surrounding celebrity sex appeal. There is a noticeable pattern of juxtaposing "elite" influence with "populist" reaction, suggesting a world where the few shape the reality of the many, while the many attempt to reclaim agency through cultural critique or "canceling."
Patterns detected: none
The driving paradigm is one of individualist exceptionalism. It assumes that the keys to understanding global shifts lie in the psychology of "Great Men" (or women), rather than in the systemic incentives of venture capital, algorithmic amplification, or market demand. This echoes the historical "Great Man Theory" of history, centering the narrative on personal character and "agency" rather than institutional structures.
This focus benefits the narrative of the "misunderstood genius" or "persecuted icon," potentially obscuring the accountability of the institutions they lead. If power is viewed as an inevitable result of talent or luck, the possibility of democratic oversight or systemic reform is diminished.
How does the "dictator's dilemma" apply to the algorithms that curate our information, rather than just the men who build them? What evidence exists that public perception actually impacts the operational trajectory of a company with Meta's market dominance?
Counterstrike Scan: A coordinated campaign would use these profiles to humanize a corporate entity by pivoting from institutional harm to personal vulnerability. While the content acknowledges the "dictator's dilemma," it primarily focuses on Zuckerberg's humanity and drive. However, the inclusion of critical perspectives and a variety of unrelated cultural topics prevents this from aligning with a structured influence playbook.
