- Volvo may start selling a new electric sedan and wagon in the United States in 2028, according to Automotive News.
- The models will share the SPA3 platform with the upcoming EX60 and will likely be priced starting in the low-$50,000 range.
- The new EVs will be built in Europe, and Volvo doesn't expect to see more than 10,000 units combined per year in the United States.
Despite its rich history of selling station wagons, Volvo doesn't currently offer a single longroof model in the United States, following the demise of the V60 and V90 after the 2026 model year. But that may soon change, according to a new report from Automotive News, which states that an electric wagon—along with a sedan counterpart—could arrive in the U.S. in 2028.
Citing an anonymous source familiar with Volvo's plans, the AN report states that the future electric sedan and wagon are already under development for the European market, but that homologating them for the U.S. wouldn't be a huge challenge. If Volvo does follow through, the EVs would reach dealerships on our shores in 2028.
For Sale Near You
See all results for used Volvo for sale near 97023
These new models will likely wear the 60- or 70-series badging. Given that Volvo is already selling an electric sedan overseas called the ES90, we wouldn't be surprised to see this new model dubbed "ES60" in sedan form, and possibly "EV60" in wagon form. A more rugged-looking Cross Country version of the wagon is also potentially in the cards.
The two models will be assembled in Europe and will utilize Volvo's SPA3 platform, which underpins the EX60 SUV that's expected to go on sale this year. Pricing will likely start in the low-$50,000 range, per the report, and Volvo apparently isn't expecting huge sales, targeting around 10,000 units combined per year.
We've reached out to Volvo, and the company declined to comment. While this report isn't official, the news isn't entirely surprising after Volvo CEO Håkan Samuelsson recently said that he expects station wagons to make a comeback within the next 10 years. "We believe that the market may have gone a bit too far into a single SUV market," he told Motor1 in an interview. "I don't think 10 years from now, we will only have SUVs from Volvo." Now it seems we won't have to wait even close to 10 years to see a return to wagons for the Swedish automaker.
➡️ Skip the lot. Let Car and Driver help you find your next car.
Caleb Miller began blogging about cars at 13 years old, and he realized his dream of writing for a car magazine after graduating from Carnegie Mellon University and joining the Car and Driver team. He loves quirky and obscure autos, aiming to one day own something bizarre like a Nissan S-Cargo, and is an avid motorsports fan.
Facts Only
* Volvo may start selling a new electric sedan and wagon in the United States in 2028.
* The models will share the SPA3 platform with the upcoming EX60.
* Pricing is expected to start in the low $50,000 range.
* The new EVs will be built in Europe.
* Volvo does not expect more than 10,000 units combined per year in the United States.
* Volvo currently offers no single longroof model in the United States.
* Future models may wear the 60- or 70-series badging.
* The future electric sedan might be dubbed "ES60" and the wagon potentially "EV60."
* The two models will utilize Volvo's SPA3 platform.
Executive Summary
Full Take
The narrative centers on a strategic pivot by an established automaker to reintroduce a previously absent segment—station wagons—into the U.S. market, leveraging electric powertrains and shared European manufacturing platforms. The core tension lies between historical product lines (like station wagons) and current market focus (SUVs). While CEO commentary suggests a shift away from SUVs in the long term, the timeline for wagon reintroduction is accelerated to 2028 by this development cycle. This suggests an operational imperative driven by perceived market evolution rather than purely consumer demand signals. The expectation of modest sales (10,000 units) juxtaposed with an ambitious product push implies a calculated risk: leveraging existing platform knowledge and brand equity for new segments in a transitionary period. The pattern suggests that the introduction of vehicles is less about immediate volume maximization and more about establishing a future architectural roadmap; testing the waters for wagons alongside sedans serves as a pathway to fulfilling long-term strategy, regardless of near-term sales forecasts.
BRIDGE QUESTIONS:
What specific market conditions or competitive pressures currently make the U.S. market receptive to electric station wagons over the established SUV preference? What are the long-term implications if Volvo successfully reintroduces this segment while simultaneously adhering to a reduced production volume target? If the strategy is purely platform-driven, how will shared development costs influence the final pricing and competitiveness against rivals targeting similar mid-size segments?
Sentinel — Human
The text functions effectively as industry reporting, mixing factual projections with contextual commentary, suggesting a human journalistic structure informed by specific sources.