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Earlier this year, Sleep Number and Travis Kelce announced the start of their strategic partnership, with the Kansas City Chiefs tight end and three-time Super Bowl champion doubling as the company’s newest investor. Now, the pioneer in the adjustable, smart bed space has unveiled a fresh lineup of innovative mattresses designed to address customers’ most common sleep needs of comfort, value and durability.
Sleep Number’s redesigned portfolio includes seven total mattresses, five of which are new launches, offering shoppers superior personalized support and temperature benefits at multiple price points. This actually narrows down Sleep Number’s mattress inventory from what was previously 12 options. The intention? To simplify the decision process, making it easier for customers to find the right bed for their specific needs.
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As of March 2026, Sleep Number’s product offerings span three distinct collections: ComfortMode, ComfortNext and Climate. Each category delivers unique benefits and targets a specific price range. Below, we’re breaking down and comparing each option.
ComfortMode Collection
Starting at $1,599 (Queen), the ComfortMode Collection is Sleep Number’s entry point into the world of smart beds. It’s also the ideal choice for customers who want the tailored comfort and customization without relying on an app. Options include Sleep Number’s ComfortMode and ComfortMode Lux, the former starts at $1,599 and the latter at $2,099. The key differences between the two? The ComfortMode Lux offers extra hip support and extra cooling capabilities. See here for a full side-by-side comparison of the two options in the newly launched ComfortMode Collection.
Sleep Number ComfortMode Collection
Collection ncludes ComfortMode and ComfortMode Lux.
ComfortNext Collection
Starting at $2,999 (Queen), the ComfortNext Collection delivers the lineup’s biggest innovations, with three all‑new beds: ComfortNext, ComfortNext Lux and ComfortNext Ultra. The latter two, starting at $3,999 and $4,499 respectively, feature Sleep Number’s first Tri‑Brid design, which combines micro coils, foam and air for long-lasting support for additional shoulder, knee, hip and lower back relief. Each mattress in the ComfortNext Collection is controlled through Sleep Number’s intuitive app. See here for a full side-by-side-by-side comparison of the three options in this all-new collection.
Sleep Number ComfortNext Collection
Collection includes ComfortNext, ComfortNext Lux and ComfortNext Ultra.
Climate Collection
Saving the most luxurious for last, Sleep Number’s tried-and-true Climate Collection remains the only option on the market that offers science-backed temperature technology. The collection’s two offerings, the ClimateCool (starting at $5,174.10 $5,749) and Climate360 (starting at $9,224.10 $10,249), are tailored to those who want the most advanced sleep experience possible.
Sleep Number Climate Collection
Collection includes ClimateCool and Climate360, both 10 percent off for a limited time.
While the Climate360 offers an even wider temperature range than the ClimateCool, the key differences between the two beds actually come down to their bases. The ClimateCool includes Sleep Number’s Integrated base, a stylish upholstered base designed to provide a firm level surface for the smart bed. The Climate360 comes with Sleep Number’s Smart adjustable base, featuring head and foot adjustability, Partner Snore technology, under-bed lighting, foot warming and more. See here for a full side-by-side comparison of the two options in the Climate Collection, and shop Sleep Number’s entire redesigned portfolio at SleepNumber.com.
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Facts Only
Travis Kelce partnered with Sleep Number as investor and brand ambassador in March 2023
Sleep Number introduced a redesigned portfolio of mattresses focusing on comfort, value, and durability
Portfolio consists of seven mattresses across three collections: ComfortMode, ComfortNext, Climate
ComfortMode Collection includes ComfortMode and ComfortMode Lux starting at $1,599 (Queen)
ComfortNext Collection features ComfortNext, ComfortNext Lux, and ComfortNext Ultra starting at $2,999 (Queen)
Climate Collection includes ClimateCool and Climate360, priced from $5,174.10 to $10,249
Executive Summary
In March 2023, Sleep Number partnered with Travis Kelce to introduce a range of innovative mattresses addressing common sleep needs such as comfort, value, and durability. The company simplified its offerings by narrowing down the mattress inventory from 12 options to seven across three distinct collections: ComfortMode, ComfortNext, and Climate. Each collection delivers unique benefits and targets a specific price range, aiming to make the decision-making process easier for customers.
The entry-level ComfortMode Collection starts at $1,599 (Queen) and includes Sleep Number’s ComfortMode and ComfortMode Lux, offering tailored comfort without app control. The ComfortNext Collection, starting at $2,999 (Queen), features the lineup's biggest innovations, including the ComfortNext Ultra with Sleep Number’s first Tri-Brid design for added support and relief. Finally, the Climate Collection, priced from $5,174.10 to $10,249, offers science-backed temperature technology tailored to those seeking an advanced sleep experience.
Full Take
Sleep Number announced a strategic partnership with Travis Kelce in March 2023 and unveiled seven mattresses across three collections: ComfortMode, ComfortNext, and Climate. The new lineup offers superior personalized support and temperature benefits at multiple price points while simplifying the decision process by reducing the inventory from 12 options to seven.
Ambiguity (ARC-0024) in presenting the benefits of each collection, making it unclear which option would best suit individual needs.
The partnership and product launch can be seen as an attempt to capitalize on Kelce's popularity and credibility as a three-time Super Bowl champion to boost sales for Sleep Number mattresses. The simultaneous introduction of various collections caters to diverse customer preferences in terms of price, comfort, and technology.
The new product line aims to broaden Sleep Number's customer base by addressing the needs of a wider range of consumers while also enhancing Kelce’s brand image as an investor in innovative products that prioritize comfort and quality.
How do Sleep Number’s new mattress collections compare to other brands in terms of value, technology, and personalized support?
What factors should customers consider when choosing between the different offerings within each collection?
How does the partnership with Travis Kelce affect the public's perception of Sleep Number and its products?
If a coordinated influence campaign were to target this narrative, it would likely focus on promoting Sleep Number's new mattresses through endorsements by celebrities like Travis Kelce, emphasizing their advanced features and superior comfort. The campaign might also aim to create buzz around the simplified product line as an easier decision-making process for customers.