The first America’s Cup in Italy is on the horizon, and Panerai has two new watches prepped and ready to take on the race.
The watchmaker teamed up with the folks at the Prada Group’s Luna Rossa sailing team on a pair of timepieces that pay homage to the 38th iteration of the international competition heading for Italian shores in 2027. The duo offers up an expansion of Panerai’s pre-existing Luna Rossa lineup, blending both brands’ love for technical innovations and, of course, the sea.
First up is the new Luminor Luna Rossa Chrono, a 44 mm that’s exactly the type of sporty watch you’d expect from this collaboration. The timepiece, also known as PAM01768, offers up a brushed steel case and a silver sun-brushed dial with red accents abound; it’s also the first watch in the Luna Rossa family to have a Velcro strap. Inside, you’ll find the automatic P.9210 caliber beating away, with a 42-hour power reserve. That movement powers the hours, minutes, small seconds (at 9 o’clock), and chronograph functions. And, most importantly for those jaunts on the water, the new model has a speed tachometer function that lets sailors calculate the average speed of their boat over a fixed distance; the result will be shown in either kilometers or miles per hour on the flange.
The second model also marks new territory for Panerai. The Luminor Luna Rossa GMT is the first Luna Rossa model to be equipped with an integrated metal bracelet. Ref. PAM0179 sits at 40 mm, slightly smaller than its sibling but still home to that brushed steel case and a silver sun-brushed dial with white Super-LumiNova, making for a rather monochromatic look. At the heart of the watch here is the automatic P.900/GMT movement, which you can sneak a peek of through the open caseback. The caliber offers up three days of power reserve and measures at a slim 28.2 mm by 5.20 mm. In addition to a stop-second function, the timepiece is also focused on dual-time, with a GMT function with a 12-hour display that’s a nod to Panerai models from the early 2000s. Both models as you may expect, are water resistant to around 328 feet, or 100 meters.
“The new Panerai Luna Rossa Collection embodies the essence of Panerai’s pioneering spirit, blending our rich marine heritage and unparalleled precision with the cutting-edge innovation and relentless pursuit of excellence that defines the Luna Rossa Team,” Panerai CEO Emmanuel Perrin said in a press statement. “This partnership is more than just a collaboration; it’s a shared journey started 8 years ago into the future of high-performance watchmaking, celebrating courage, technology, and the thrill of the open sea, serving as a real-world test laboratory for our timepieces.
As for pricing, the PAM01768 will fetch you a cool $11,500 and is limited to just 500 pieces. The GMT, meanwhile, is priced at $11,400 and will be part of the regular collection. If you’re looking to snag your own timepiece ahead of the big race next year, both watches are available on Panerai’s website now.
Facts Only
* The collaboration involves Panerai and the Prada Group’s Luna Rossa sailing team.
* The watches are prepared for the America’s Cup in Italy in 2027.
* The Luminor Luna Rossa Chrono is a 44 mm watch, model number PAM01768.
* The Chrono features a brushed steel case, silver sun-brushed dial with red accents, and a Velcro strap.
* The Chrono movement is the automatic P.9210 caliber with a 42-hour power reserve.
* The Chrono includes a speed tachometer function for calculating boat speed in km or mph.
* The Luminor Luna Rossa GMT is a 40 mm watch, model number PAM0179.
* The GMT features an integrated metal bracelet, a brushed steel case, and a silver sun-brushed dial with white Super-LumiNova.
* The GMT movement is the automatic P.900/GMT caliber with a three-day power reserve.
* Both models are water resistant to 328 feet (100 meters).
* The PAM01768 is priced at $11,500 and limited to 500 pieces.
* The PAM0179 is priced at $11,400.
Executive Summary
Full Take
The narrative constructs a value proposition by linking high-end horology, demonstrated through Panerai's legacy of precision, with the tangible experience of elite maritime racing and cutting-edge team innovation. The integration of sailing technology—specifically speed measurement for the Chrono and dual-time functionality for the GMT—is framed not merely as aesthetic pairing but as a "real-world test laboratory" for watchmaking. This pattern leverages the aspirational quality of competition (America’s Cup) to imbue the products with perceived performance and courage, moving the watches beyond mere timekeeping into symbols of achievement. The explicit pricing structure and scarcity applied to the Chrono model suggest an attempt to establish exclusivity and drive demand among high-net-worth individuals seeking symbolic association with elite endeavors. The underlying assumption is that technical innovation in performance fuels desirability; therefore, associating these mechanical achievements with a team known for "relentless pursuit of excellence" establishes a bridge between tangible engineering and abstract aspiration.
Patterns detected: ARC-0043 Motte-and-Bailey, ARC-0121 Narrative Framing
Sentinel — Human
The text reads like a standard, professionally written press release detailing a high-profile commercial collaboration, featuring specific product names, technical specifications, and financial data.