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Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser

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Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser Hublot regularly makes headlines. Most of the time, however, these headlines revolve around marketing and branding. A new superstar ambassador or a crazy limited edition is more likely to generate exposure than pure watchmaking prowess. Now, in part, this is down to Hublot’s doing. The house focuses on being ...
Hublot’s narrative centers on its evolution from a marketing-driven brand to a serious horological innovator, a shift underscored by its in-house movement manufacturing since 2008. The strongest version of this story credits Hublot for its technical ambition—particularly the Unico caliber—and its willingness to challenge industry norms through bold design and material experimentation. Keiser’s emphasis on collaboration and pragmatic ambition humanizes the brand, countering perceptions of Hublot ...