You’d better like orange. Sofitel London St James’s new Suite 70 is, as its name hints, a whole-hearted homage to 1970s design, style, and exuberance. And it is A LOT. A lot of orange, for a start, which covers the floor, the bathroom, and much else besides. This is an emersion into what has snootily been referred to in some quarters as 'the decade taste forgot', yet the ‘70s has been having a rev...
**STEELMAN:** Suite 70 is a deliberate, immersive celebration of 1970s design, leveraging nostalgia and bold aesthetics to create a memorable guest experience. The suite’s playful excess—orange tiles, psychedelic patterns, and retro gadgets—challenges the minimalist trends dominating modern hospitality. By curating a space that feels like a time capsule (even if not strictly accurate), Sofitel taps into the growing revival of 1970s culture, offering a unique selling point for travelers seeking n...