With its soft color palette and cheery cow mascot, Milky Way Idle doesn't look like the sort of game that would throw gamers into a fit of unbridled rage. And yet, according to one of the developers behind the galactic RPG idler, the game has been at the center of an ongoing bullying campaign that shows no signs of letting up. It all started with a single banned player, the developer says.
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The incident involving Milky Way Idle sheds light on cultural differences between gaming communities, with some Chinese players expecting special treatment due to their spending habits. The developer's ban of a problematic player has led to a bullying campaign, which weaponizes nationalism against the game and its creator. The case highlights the challenges faced by independent developers in dealing with toxic behavior from certain player groups.
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