If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
In this article
Best Luxury Sheet Sets to Shop This Season
Good sleep: We all crave it, but only a select few can go whole, eight-hour nights without needing to pop a melatonin gummy or rob themselves of sight by way of a sleep mask. And though there’s no shortage of sleep products on the market that aid in what TikTok has dubbed “sleepmaxxing,” we’ll let you in on a little secret — sometimes, all it takes to reset your sleep routine is upgrading the sheets under your body.
Each time a new season comes along, the fashion-forward among us start planning out complete wardrobe overhauls and pinpointing the new designer collections their closets are missing. Beds deserve the same kind of regular refresh: in the form of bedding that not only looks chic but also works with your sleep goals in mind.
Our editors are obsessed with achieving hotel-level sleep from the comforts of home, which means you can trust us to round up the best of the best in the world of bedding — accompanied by first-person reviews that dive into the specifics of what makes each brand’s most popular sheet sets worth it and the kinds of sleepers they’re best suited for.
As with clothes, there are budget bedsheets and luxury bedsheets on the market. To account for their noticeable price difference, the latter category pays dividends in greater quality. It is these premium bedding sets that we’ll be focusing on here, because you and your ZZZs deserve a little indulgence.
If you’re set on bed essentials like pillows, duvet covers, and mattresses but are still waiting for the perfect sheet bundle to drop into your lap, we’re here to make that exact thing happen: with this list of the best luxury bedding sets and brands to shop online.
To demystify related concepts such as thread count and the particulars of percale versus sateen, we consulted interior designer Amy Switzer — who has more than two decades of expertise in the bedding space — as well as textile expert Saana Baker, editor-in-chief of the publication “The Textile Eye,” and Preeti Arya, PhD., assistant professor of textile development and marketing at the Fashion Institute of Technology.
Ready to feel like royalty when hitting the hay? You’ve come to the right place.
Best Bedding Sets to Shop Online in 2026
Hand-selected and hand-tested by our editors.
Buffy Breeze Sheet Set
Buffy has received countless accolades for its famous Cloud Comforter, Breeze Comforter, Cloud Pillow, and Body Pillow, but the Breeze Sheet Set is likely the brand’s most well-known buy. True to its name, the set is manufactured out of 100-percent Tencel lyocell from sustainably farmed eucalyptus: a material proven to be better at cooling than cotton. Free of harmful chemicals and colored with plant-based dyes, the Buffy top seller is also hypoallergenic and moisture-wicking — quite an impressive resume.
Regardless of your interior design aesthetic, Buffy has a Breeze Sheet Set style for you (whether you’re leaning towards the ornate Paisley or, like us, wish to keep things lowkey with a simple yet striking White). In case something goes south, the industry-leading company has a 50-night, risk-free return policy… plus a complimentary, three-year warranty to help you sleep better at night.
Editor testing and review notes: “In White, the Buffy top sheet mirrors the fabric of an expensive wedding dress: That’s how well-made this whole set is. The pillowcases have glorious envelope closure and not-too-wide, delineated edging for an extra-crisp feel. My favorite component? Hands down the fitted sheet — so smooth you want to instantly splay out on it. Other special details that go the extra mile include ‘head’ and ‘foot’ labels as well as those mattress-wrapping straps for a tighter fit. I left a small stain on the sheet while eating popcorn in bed (I’m just a girl!), but the material was easy to wipe clean, and the spot dried in a completely incognito way. The silky-soft pillowcases were gentle on my skin, and my complexion looked better upon waking. What’s not to love?” — WWD Shop Senior Commerce Writer Stacia Datskovska
Price upon publish date of this article: $159.20
Cozy Earth Bamboo Sheet Set
Cozy Earth is loved by Oprah and Kris Jenner alike, so it’s definitely a luxe bedding brand that demands to be known and shopped. Though one of Cozy Earth’s trendiest rollouts has been the editor-tested Cuddle Blanket, all eyes are currently on its roster of bamboo bedding, which prioritizes breathability, durability (it’s pilling-proof for 10 years), and the kind of softness that just might prompt you to hit the snooze button one too many times. For that, you’d be forgiven.
Other commendable attributes of this set include an oversized fit that’s optimal for deep-pocket mattresses and a subtle sheen that can add even more refinement to your bedroom sanctuary. When scanning the review section for Cozy Earth’s Bamboo Sheet Set, a few unifying sentiments crop up. Mainly, “the best sheets I’ve ever had,” “it doesn’t get better than this for a good night’s sleep,” and “world’s softest sheets.” Use this information wisely.
Editor testing and review notes: “As soon as I put these sheets on my bed, it was easy to see why they’re so hyped up: The bedding set is just that good! I was seriously not prepared for its level of soft silkiness that led to a hotel stay–evoking sleep. The fabric here is lightweight and breezy, which will delight all hot sleepers like yours truly. The sheets are also not as susceptible to wrinkling or pilling as other bedding I’ve owned in the past — the ultimate cherry on top.” — Former WWD Senior Commerce Editor Lauren Fisher
Price upon publish date of this article: $308
Ettitude Signature Bamboo Sheet Set
It’s really no wonder Ettitude’s ultra-soft bedding, crafted out of patented CleanBamboo fibers, has been shouted out by celebrities from Hilary Duff to Mandy Moore. As the brand explains, “CleanBamboo is a lyocell made from organic bamboo that uses a food-grade organic solvent in the [manufacturing] process, unlike all other bamboo fabrics made with toxic viscose/rayon technology or cotton grown with pesticides.”
Not only are you guaranteed a toxin-free sleep with Ettitude, but falling asleep faster and staying asleep longer will also form a new reality for you when you make the switch. You’ll be shocked that the Signature Bamboo Sheet Set isn’t composed of 100-percent silk, since it has just as glossy of a texture on a visual and tactile level. Still on the fence? Maybe the fact that this bundle is dermatologist-approved will finally convince you to click “add to cart.”
Editor testing and review notes: “I’m not exaggerating when I say this sateen set is to DIE for. The softness? Incredible. The stitching? Sumptuous. The only thing missing for me is envelope closure on the pillowcases, but, considering how outstanding the bedsheets are overall, it’s a minor point I’m willing to overlook. My legs could move on top of the fitted sheet without that dreaded sandpaper sensation, and, aesthetics-wise, the Cloud hue was a match made in heaven for a darker duvet cover from Ettitude. (My suggestion? Almond all the way.)” — Datskovska
Price upon publish date of this article: $359
Brooklinen Classic Percale Core Sheet Set
This award winner from Brooklinen put the TikTok-viral bedding destination on the map in the first place and is widely praised for its matte crispness, all-night thermoregulation, and expansive assortment of colorways-slash-patterns. What’s more, pillowcase envelope closures feature front and center here — harder to find in bedding sets than you think. The Brooklinen Classic Percale Core Sheet Set’s top styles keep selling out across Queen and King sizes, so take this as your sign to shop today, securing deeper sleep on airier sheets.
And if you can’t decide if percale is right for you, note that it “gives the absorbency and comfort of cotton,” per Preeti Arya, Ph.D., assistant professor of textile development and marketing at the Fashion Institute of Technology, because it’s a type of cotton fabric. Resistance to snags and tears is a major benefit of percale as well, thanks to its tight weave.
Editor testing and review notes: “What first struck me about this sheet set is its smell: sweet and woodsy right out of the box, which spares you from having to wash the sheets before use in hopes of eliminating an almost chemical-like aroma. Like all Brooklinen fitted sheets, the one in this bundle had ‘long’ and ‘short’ markings that made easing it over my mattress easy as pie. The pillowcases felt way smoother on my cheek than their Washed European Linen counterparts that I previously tested, and all the sheets stayed consistently cool during the many midday naps I took on them. The design’s stripes somehow made my bed look bigger, too, and who can complain about that?” — Datskovska
Price upon publish date of this article: $219
Parachute Brushed Cotton Venice Set
Founded in 2014, Parachute is an internet-darling bedding company that’s on a mission to introduce laid-back elegance into every abode. Last year, it expanded beyond neutrals-dominated color palettes by releasing five summery shades for its bestselling linen sheets line. This particular set is made of 100-percent cotton and prides itself on superior airflow, a gentle underhand feel, and an intentionally lived-in look that’s achieved via Parachute’s special brushing technique. Reviewers remark that the sheets don’t visibly shed like other dark bedding, even after multiple washes.
Thousands of five-star ratings all signal one thing: If there’s a sheet set that’s worth your time, it’s the Parachute Brushed Cotton Venice.
Editor testing and review notes: “I’ve never owned dark bedding before, but it’s safe to say I’m a convert after trialing these bedsheets from Parachute. A slew of quiet-luxury colors to pick from is one of the set’s biggest draws in my opinion, so I caught myself dreaming about going back to the beauty of my bed multiple times a day (PSA: Get the set in Dusk). On the fabric front, you’ll come face to face with cotton that’s been brushed and washed, making the sheets oh-so-buttery. The fitted sheet specifically hugged my mattress well and looked creaseless, though the pillowcases created a bit of a gap with the pillows. Making my bed in the morning was finally satisfying — another reason why I give this set a whole-hearted seal of approval.” — Datskovska
Price upon publish date of this article: $409
Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
What to Consider When Shopping for the Best Luxury Bedding
When shopping for luxury bedding, there are several important factors to consider — so as to ensure you’re selecting the best option for your preferences and needs. Luxury bedding distinguishes itself from affordable alternatives in multiple ways, per interior designer Amy Switzer. “The material quality, thread count, feel, comfort, durability, attention to detail, breathability, temperature regulation, brand reputation, and certification all set luxury bedding apart from everything else on the market,” she reiterates.
Before investing in luxury bedding, you’ll want to pay attention to the following considerations:
Materials: Bedding made from high-quality materials such as Egyptian or Pima cotton, which are known for their luxurious feel, is always a safe bet. These days, though, cotton’s supremacy is losing its foothold to alternative fabrics like bamboo, hemp, flax, and even, as Buffy’s Breeze Sheet Set will have you know, eucalyptus. All in all, be sure to choose the kind of bedding that both feels good to rest on and also scores high in durability, softness, and longevity.
Thread count: Thread count refers to the number of horizontal and vertical threads per every square inch of a given fabric. While a higher thread count does signal a denser weave, potentially smoother texture, and certainty that “it will last more laundry cycles without getting easily worn out,” per Arya, it’s not the only element responsible for a sheet set’s quality. “Sometimes, manufacturers use multi-ply threads (where multiple thinner threads are twisted together) to inflate the thread count without necessarily improving quality,” Switzer says.
Certifications: When shopping for luxury bedding, Switzer advises looking for sets that hold certifications such as Oeko-Tex Standard-100 or those indicating organic, sustainably sourced materials. “These can demonstrate a commitment to quality and ethical manufacturing practices, which is very important,” Switzer tells WWD.
Price: Luxury bedding often comes with a steeper price tag, so consider what you’re willing to spend while being prepared to invest in a quality product meant to last a lifetime. However, as with anything online, also stay cautious of excessive prices that may not necessarily reflect superior quality. We made sure to personally vet everything on this list for your peace of mind, while being considerate of varying budgets.
Quality assurance: Many brands have warranties, which is good news for customers (luxury bedding isn’t cheap, after all!). The logic goes as follows: If a brand has a warranty, this means that it puts trust in its quality, and you, by proxy, can feel confident in your purchase. Warranties can range from a few months to multiple years, during which timeframe the brand will refund your purchase if it’s defective or repair any damages incurred.
The Best Luxury Bedding Materials to Shop
You’ll want to consider your climate environment, overall home aesthetic, and sleeping habits when selecting materials for luxury bedding, explains Switzer. “In warmer regions, breathable and lightweight materials, like linen or bamboo rayon, are great choices as they help maintain a cooler sleep environment,” she says. “Warmer and insulating materials such as flannel or thicker cotton might be more suitable for colder climates to provide extra warmth and comfort.”
Linen: “Flax, the fiber used to make linen, has long been valued for its breathability and natural texture and is having a moment. I am a huge fan!” Saana Baker, founder and editor-in-chief of “The Textile Eye,” tells us. “Like hemp, it’s excellent from a sustainability standpoint — growing readily with minimal water and pesticide use.” Some individuals enjoy the natural texture of linen, while others may prefer the smoothness of materials like cotton or silk (“linen sheets do tend to have a rougher hand feel than finer cotton sheets, particularly those woven in a sateen structure, which yields a softer, smoother finish,” says Baker). “For anyone new to linen bedding, I recommend starting with a softened linen rather than a traditional one — it’s a gentler introduction. When in doubt, buying only a set of pillowcases is a wise way to test out the feel,” Baker continues. Looks are important to keep in mind, too. “Fibers like hemp and flax have their own drape and luster that is superior to cotton. Therefore, these two fibers are sometimes preferred over cotton sheets because of their beauty,” Arya shares.
Silk: Silk bedding’s TL;DR is that it’s incredibly smooth, soft, and luxurious. The material is naturally resistant to dust mites, mold, and mildew, making silk a safe choice for individuals with allergies. The smooth surface ensures hair and skin isn’t exposed to friction, which helps minimize breakage and reduce the appearance of fine lines. Want the kind of gentle introduction to silk Baker talks about in terms of linen? Shop our editor-vetted list of the best silk pillowcases on the market.
Cotton: There is a range of cotton that is popular in luxury bedding, differing based on the origin of the material. Egyptian and Pima share similar characteristics, such as long-staple fibers that contribute to their softness and durability. Cotton is highly breathable and wicks away moisture from the body, making it a great buy for those who run hot and might experience night sweats or hot flashes.
Bamboo: Bamboo-derived fabric is a sustainable choice, with a similar softness and feel of silk sheets. It’s also thermoregulating, meaning it provides warmth in cooler weather and the cool feel you’re craving during the summertime. Many top-of-the-line bamboo sheets come with perks like enhanced durability (Cozy Earth’s Bamboo Sheet Set, as an example, promises to stand up against pilling for 10 years).
Eucalyptus: Similar to the aforementioned bamboo, eucalyptus is trending in the bedding space because of its lightness, mighty thermoregulation abilities, and inherent sustainability. Due to the material’s moisture-wicking capabilities, it’s also a go-to during the summertime. When a brand’s bedding says it’s crafted out of eucalyptus, it usually takes advantage of a plant-based Tencel lyocell blend which, like hemp and flax, cuts back on water usage during production (a win for both your REM cycle and the planet). Note that while bamboo sheets start off soft, eucalyptus sheets often have a rougher hand feel at first but soften with time and regular washing.
How We Chose the Best Luxury Bedding of 2026
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections.
Finding the best luxury bedding was no easy feat. With so many brands putting themselves squarely into the “luxury” category, at least in context of price points, we had to do our own meticulous product testing (yes, a lot of laying in bed was involved!) — assessing materials, fit, style,breathability, softness, and other variables across more than 20 top-of-the-line brands and many months, ultimately honing in on nine luxury bedding sets of the finest quality. Additionally, our team cross-referenced customer reviews from various retailers and leaned on experts — Amy Switzer, Saana Baker, and Preeti Arya, PhD. — for invaluable insights. Learn more about us here.
Meet the Experts
Amy Switzer is an interior designer who has spent nearly 20 years designing bedding for manufacturers. She has a BFA in textile design from the University of Kansas and launched her own full-service design studio in 2022. For this piece, Switzer gave us the inside scoop on what to look for and what to avoid when shopping for luxury bedsheets.
Saana Baker has over 25 years of expertise in textile design. She’s the founder and editor-in-chief of “The Textile Eye,” which produces a quarterly trend and product report covering the best in high-end home textiles. Baker served as a trusted expert voice in dozens of publications, made appearances in media like the “Business of Home” podcast, and spoke widely at trade events. She also has a vast personal portfolio spanning upholstery, bedding, tabletop, rugs, and beyond.
Preeti Arya, PhD. is an assistant professor at the Fashion Institute of Technology’s textile development and marketing department. She is also an award-winning textile and polymer consultant who received a PhD degree from Eastern Michigan University in textile science and engineering. Arya is a go-to source for top publications writing about performance textiles and sustainable fabrics.
Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she covered tentpole sales events and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska rigorously tested the majority of bedding selections found here.
