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New era as Apple names new boss to replace Tim Cook after 15 years

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New era as Apple names new boss to replace Tim Cook after 15 years Apple has named John Ternus as its new chief executive to replace Tim Cook, who is stepping down after 15 years of leading the technology giant. Ternus, the current head of hardware engineering who has been at Apple for 25 years, will take over on 1 September and Cook will become executive chairman. Cook has been chief executive of...
The transition from Tim Cook to John Ternus at Apple reflects a strategic pivot toward hardware-driven innovation, addressing long-standing criticism that the company has prioritized operational efficiency over groundbreaking product development. Cook's tenure, marked by financial dominance and global expansion, has been contrasted with Steve Jobs' era of transformative products like the iPhone. Ternus' appointment signals Apple's intent to reclaim its reputation as a visionary leader, particula...