Guess
US brand Guess has tapped Hyunjin from South Korean boy band Stray Kids to front its menswear AW26 campaign, bringing a contemporary edge to the brand’s Californian heritage. The launch is backed by a Westfield White City activation, where shoppers can personalise selected Guess pieces with nano-laser technology.
The collection is priced from £29 to £155, spanning everyday logo T-shirts at the lower end through to statement outerwear, including the GJ x Rolling Stones denim trucker jacket, which brings a more premium, graphic-led take to Guess’ signature denim offering.
Pepe Jeans
Denim and lifestyle brand Pepe Jeans goes back to its denim roots for AW26 with a premium, Italian selvedge capsule made in partnership with Italian denim mill Candiani. Classic silhouettes, including the Dalston straight jean and a rigid denim Trucker Jacket, give the collection a considered, craft-led feel.
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The new denim collection for men and women, is priced between £140 for Dalston selvedge straight fit mid-rise jeans and £195 for a selvedge denim jacket, with the Italian selvedge styles offering a more elevated take on the brand’s signature denim.
Farm Rio
Farm Rio takes a playful approach to versatility with its AW26 campaign, featuring four sets of twins styling the same pieces in contrasting ways from across North America, South Korea, Greece and Brazil. A new jacquard capsule, featuring vintage-inspired florals and landscapes, adds another layer to the Brazilian womenswear brand’s maximalist aesthetic.
The collection is priced from £90 to £1,398, spanning an off-white equestrian short-sleeve T-shirt at the entry price point, through to a statement brown, monstera cutwork leather midi dress at the top end.
Stripe & Stare
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Underwear and sleepwear brand Stripe & Stare brings a richer palette to its latest collection, with indigo blues and deep purples taking centre stage for the new season. The launch also introduces two new underwear shapes including shortie knickers and demi-bras, adding fresh silhouettes to the brand’s everyday essentials offering.
Prices range from £18 for Brazilian knickers to £95 for a long pyjama set.
John Lewis
John Lewis brings a polished, considered feel to AW26, combining timeless wardrobe staples with contemporary silhouettes, rich seasonal colour and premium textures. The collection balances wearability with statement pieces, offering an elevated take on everyday autumn dressing across womenswear and menswear.
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