Neall Brick is a familiar face in the watch enthusiast community. A regular at the Windup Watch Fair, Neall is a key member of the product development team at Citizen, where he helps ensure new releases are built with enthusiasts in mind. He’s also a street photographer, frequent traveler, and all-around gear obsessive. For this latest edition of Tool/Kit, Neall walks us through his go-to travel s...
The article provides valuable insights into the strategies used by luxury watch brands to establish and maintain their market position. By focusing on Tudor's collaboration with influencers, sponsorship of events, and emphasis on storytelling, it becomes clear that MBA recognizes the importance of creating engaging narratives that resonate with consumers.
However, the article also raises questions about the balance between maintaining a separate identity for Tudor while still being associated wi...