If you are a resident of Colorado, Connecticut, Virginia, Utah, Oregon, Texas, Montana, Delaware, Iowa, Nebraska, New Hampshire, and New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, or Rhode Island you have the right to opt-out of Targeted Advertising, including our “sale” and/or “sharing” of your Personal Information (“Opt-Out”). We and our third-party business partners use Personal Information in accordance with our
Privacy Policy to serve advertising believed to be of interest to you (“Targeted Advertising”). If you are a California resident, you also have the right to limit the use and disclosure of your Sensitive Personal information in particular circumstances.
Please note that you may need to Opt-Out on each website, mobile app, browser, and device you use, and if you clear your browser cookies, you may need to repeat this process. However, if you have created an account to log in across several of our websites and/or mobile apps, we will make reasonable efforts to apply your Opt-Out request to each of those websites and apps.
◦ To Opt-Out of Targeted Advertising on this site: Move the “Allow Targeted Advertising" toggle below to the left and press “Confirm My Choices”
◦ To Opt-Out of other “sales”, including for list rentals, data co-ops, and to limit the use and disclosure of your Sensitive Personal Information:
Please provide information on the privacy center and press “submit.” You can also submit this request by calling 1-877-241-4999. This information will not be used or disclosed for any purpose other than for processing this request.
Facts Only
* Residents of Colorado, Connecticut, Virginia, Utah, Oregon, Texas, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island have the right to opt-out of Targeted Advertising.
* Opt-out includes the "sale" and/or "sharing" of Personal Information.
* Targeted Advertising involves using Personal Information to serve ads believed to be of interest to the user.
* California residents have the right to limit the use and disclosure of Sensitive Personal Information in specific circumstances.
* Opt-out requests may need to be repeated for each website, mobile app, browser, and device.
* Clearing browser cookies may require the opt-out process to be repeated.
* Account holders may have opt-out requests applied across multiple websites and apps.
* Opting out of Targeted Advertising on the site is done via a toggle and a "Confirm My Choices" button.
* Opting out of other sales, list rentals, and data co-ops requires providing information in a privacy center or calling 1-877-241-4999.
* Sensitive Personal Information limitation requests are handled via the privacy center or the provided phone number.
* Information provided for opt-out requests is used solely for processing those requests.
Executive Summary
Residents of several U.S. states, including Texas, Virginia, and New Jersey, possess the right to opt-out of the sale or sharing of their personal information for targeted advertising. This process allows users to prevent the use of their data to serve ads tailored to their perceived interests. California residents are granted additional specific protections regarding the limitation of sensitive personal information.
The mechanism for exercising these rights varies by objective. Targeted advertising can be disabled via a digital toggle, while broader data sales, list rentals, and sensitive information restrictions require a formal submission through a privacy center or a phone call. Because these settings are often tied to browser cookies, users may need to repeat the process across different devices or after clearing their cache, unless they use a registered account to synchronize their preferences.
Full Take
The strongest version of this narrative is that it provides transparent, legally mandated pathways for users to reclaim agency over their digital footprints. By explicitly listing eligible states and providing multiple channels for requests, the entity positions itself as compliant with a fragmented landscape of state-level privacy laws.
However, a pattern of friction is evident. While opting out of targeted ads is a simple toggle, opting out of "other sales," "data co-ops," and "list rentals" requires a higher-effort interaction: filling out a form or making a phone call. This creates a tiered system of accessibility where the most invasive forms of data monetization are protected by a layer of administrative burden. The requirement to repeat the process across every device and browser—unless an account is created—further shifts the labor of privacy onto the consumer, while simultaneously incentivizing account creation, which provides the entity with more stable, long-term identifiers.
The paradigm here is "compliance as a barrier." The assumption is that users will take the path of least resistance. The cost of privacy is measured in time and effort; the benefit of data collection is measured in revenue.
Who benefits? The entity maintains the maximum possible data flow from the majority of users who will not navigate the friction of the privacy center or phone line. Who bears the cost? The privacy-conscious individual who must perform repetitive manual labor to maintain their boundaries.
Bridge Questions:
1. Why is the process for opting out of "data co-ops" fundamentally different and more difficult than opting out of "targeted advertising"?
2. How does the incentive for account creation (to simplify opt-outs) conflict with the goal of minimizing personal information disclosure?
Counterstrike Scan: A coordinated influence campaign would use "privacy theater" to convince users they are in control while burying the most impactful controls under layers of bureaucracy. This content aligns with that structural pattern by separating simple toggles from comprehensive data-sale opt-outs.
Patterns detected: ARC-0024 Ambiguity