Cresset Capital Management LLC, a multi-family office and registered investment advisory firm with $235 billion in assets under management and advisement, announced the promotion of President Susie Cranston to CEO, effective April 15.
Since 2024, Cranston has served as president of the firm, founded by Eric Becker and Avy Stein. A statement from Cresset noted “her appointment to CEO reflects a nat...
This leadership transition at Cresset Capital Management reflects a deliberate strategy to balance continuity with evolution, a pattern common in family offices and wealth management firms where trust and long-term relationships are paramount. The promotion of Susie Cranston to CEO, while retaining the founders as executive co-chairs, signals a structured succession plan designed to reassure clients and stakeholders. The narrative emphasizes stewardship, integrity, and generational alignment—val...
