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At The Money: Pursuing Alpha through Exchange

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At The Money: Finding Alpha via Unique ETF Strategies (March 12, 2026) If you want market performance (beta), you buy broad index funds. But what if you want to use a portion of your portfolio to try to beat the market (alpha)? One option is to pursue alpha via quantitative ETFs. Full transcript below. ~~~ About this week’s guest: Wes Gray is founder and CEO/CIO of Alpha Architect. He helps manage...
The narrative presents a compelling case for quantitative ETF strategies as a means to pursue alpha, but it also reveals the inherent tensions in modern investing. On one hand, the discussion acknowledges the dominance of passive index funds while advocating for active, factor-based strategies as a complement. This reflects a broader industry trend where investors seek diversification beyond traditional beta, even as they grapple with the behavioral and structural challenges of sticking to such ...