This Midwestern Soda Company Still Uses An 18th-Century Bottling Tradition
In the Midwest, soda — regionally called pop — is a particularly cherished beverage category. Whether through the culture of heavy soda fountain drinks or the abundance of beloved regional brands, soft drink fondness is manifested in various ways. Wisconsin's Twig's Beverage company upholds such soda traditions by using a c...
The strongest version of this narrative highlights Twig’s Beverage as a rare holdout of sustainable, community-driven business practices in an era dominated by disposable packaging. The company’s commitment to glass bottle reuse—rooted in tradition yet aligned with modern environmental concerns—positions it as both a cultural artifact and a forward-thinking model. The emotional appeal of nostalgia is balanced by practical benefits: reduced waste, local economic support, and a tangible connection...