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CMA aims to create greater choice for UK businesses and public sector at pivotal time of advances in AI.
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Board decides to launch strategic market status investigation into Microsoft’s business software ecosystem
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Microsoft and Amazon take material steps to address interoperability and cloud egress fees for UK customers, following engagement with the CMA and subject to ongoing review
The CMA’s approach under the Digital Markets Competition Regime is to deliver the greatest possible impact for the UK as quickly and proportionately as possible, using the flexibility of the framework to select the most effective approach for each issue.
The CMA Board has looked at several closely connected issues across cloud services and business software, with the aim of ensuring customers (including businesses and government) can benefit from the best available products at the most competitive prices, while also supporting greater choice to strengthen the resilience of the UK’s digital economy.
Actions announced today include:
- The CMA will launch a strategic market status (SMS) investigation into Microsoft’s business software ecosystem, commencing in May. Hundreds of thousands of UK businesses and public sector organisations use Microsoft’s business software (such as Windows, Word, Excel, Teams and increasingly Copilot) every day. An SMS designation would allow the CMA to act on a major concern from the CMA’s cloud market investigation – Microsoft’s use of software licensing reducing competition in cloud. It would also provide a route to ensuring a level playing field among providers at a critical moment, as AI-driven innovation reshapes competition in productivity software.
- Following engagement with the CMA, Microsoft and Amazon have set out actions on cloud egress fees and interoperability to support greater choice for businesses and public sector organisations in the UK. These changes will reduce expense and effort for UK customers when using more than one cloud provider. The CMA will continue active engagement with Microsoft and Amazon to ensure these actions on egress fees and interoperability truly benefit UK customers.
- The CMA has also made clear further steps are required to help UK customers multi-home and switch, with ongoing dialogue to take place around these areas. It will seek views from UK customers and competitors to inform this dialogue, and the Board will review progress in 6 months.
Why cloud services and business software, and why now?
The CMA’s 2025 market investigation into cloud services found that Amazon and Microsoft have positions of significant market power. The investigation identified limits to customer choice as a result of data egress fees and barriers to interoperability restricting switching and multi-cloud; as well as licensing of Microsoft’s key business software on the cloud.
Since the investigation closed in July 2025, the CMA has engaged participatively with UK customers, Amazon, Microsoft and their competitors on these issues. In consultation with the CMA, both firms are taking material steps to lower egress fees and improve interoperability, including as reflected in announcements the firms are issuing today. These actions create benefits for UK businesses, enabling greater scope for multi-homing to support customer choice and the resilience of UK tech stacks.
Alongside the cloud licensing concerns, the CMA has heard wider concerns about Microsoft’s position in business software – particularly productivity software, operating systems, database management and related security services. This software plays a vital role in the UK economy, underpinning modern corporate operations.
The embedding of advanced AI, including assistants and emerging agentic technologies, into familiar workplace tools means this is a pivotal moment for the sector. The implications are significant for UK productivity, competitiveness and value for money across the private and public sector. The UK will benefit most where a broad range of competitors can integrate with Microsoft’s business software, so that business and public sector organisations can mix-and-match AI software across suppliers to best suit their needs.
Sarah Cardell, Chief Executive of the CMA, said:
We’re using the regime in a flexible, pragmatic way to deliver real impact, as quickly as possible, for UK customers. This announcement shows we’re not just responding to today’s concerns but getting ahead of emerging issues too. Cloud remains central to our approach – we’ve seen real progress through our engagement with Microsoft and Amazon to drive meaningful improvements on egress fees and interoperability and we expect more action from them over the coming months.
At the same time, we’re taking action now, deciding to launch an investigation into Microsoft’s business software ecosystem. An SMS designation would enable us to tackle remaining concerns around Microsoft’s licensing practices in cloud and would also enable us to ensure a level playing field as AI is rapidly embedded into everyday business software tools.
Through this package of actions, we’re driving changes across cloud and business software to make sure these markets are competitive and resilient for UK businesses and the public sector.
You can read more about the CMA’s package of action here: Actions on cloud and business software through the UK digital markets competition regime.
Notes to editors
- The purpose and scope of the SMS investigation and an invitation to comment will be set out at commencement of the investigation in May.
- Once started, the SMS investigation can take up to 9 months to complete, with the CMA setting out a provisional view prior to making a final decision. If at the end of the investigation, the CMA decides to designate, it may impose conduct requirements or introduce pro-competition interventions, themselves subject to separate legal processes, to achieve positive outcomes for UK consumers and businesses.
- As previously set out in his written response to the Business and Trade Select Committee, the CMA Chair Doug Gurr recused himself from the CMA Board’s decision.
- All media enquiries should be directed to the CMA press office by email on press@cma.gov.uk, or by phone on 020 3738 6460.

Facts Only

CMA aims to create greater choice for UK businesses and public sector organizations in the market for cloud services and business software.
Microsoft’s business software ecosystem is subject to a strategic market status (SMS) investigation, commencing in May.
Hundreds of thousands of UK businesses and public sector organizations use Microsoft’s business software daily.
An SMS designation would allow the CMA to act on concerns about Microsoft’s use of software licensing reducing competition in cloud and restricting customer choice.
The investigation would provide a route to ensuring a level playing field among providers at a critical moment, as AI-driven innovation reshapes competition in productivity software.
Microsoft and Amazon have agreed to take steps to address interoperability and cloud egress fees for UK customers following engagement with the CMA.
The CMA will continue active engagement with both companies to ensure these actions benefit UK customers.

Executive Summary

The Competition and Markets Authority (CMA) in the UK has announced a series of actions aimed at promoting greater competition and choice for businesses and public sector organizations in the market for cloud services and business software, particularly with regards to Microsoft's business software ecosystem. The CMA is launching a strategic market status investigation into Microsoft’s business software ecosystem, set to commence in May. This investigation follows concerns about Microsoft's use of software licensing reducing competition in cloud and restricting customer choice. Additionally, Microsoft and Amazon have agreed to take steps to address interoperability and cloud egress fees for UK customers, following engagement with the CMA. The CMA will continue active engagement with both companies to ensure these actions truly benefit UK customers.

Full Take

In this analysis, we will employ a Skeptical Mode approach as the article is news reporting.
1. STEELMAN: The article presents a balanced narrative of the CMA's actions aimed at promoting competition and choice in the UK market for cloud services and business software, with a specific focus on Microsoft’s business software ecosystem.
2. PATTERNS DETECTED: None
3. ROOT CAUSE: The CMA's actions can be attributed to concerns about market dominance, lack of competition, and potential barriers to innovation in the UK market for cloud services and business software.
4. IMPLICATIONS: If successful, these actions could lead to increased competition, more affordable prices, and a wider range of options for businesses and public sector organizations in the UK. However, it is essential to consider the potential impacts on companies like Microsoft and Amazon, as well as the broader implications for the digital economy in the UK.
5. BRIDGE QUESTIONS: What are the long-term effects of these actions on competition in the cloud services and business software markets? How might these changes impact other countries' digital economies? What alternative approaches could the CMA consider to promote competition and choice in these markets?

Sentinel — Human

Confidence

This article appears to be written by a human journalist with a clear understanding and passion for the topic of business software and cloud services. While it exhibits some signs of coordination and follows a structured argumentative format, these are not unusual in professional journalism.

Signals Detected
low severity: Sentence length variance varies significantly
high severity: Text exhibits a clear passion for the subject matter
medium severity: Argumentative structure is consistent but not overly formulaic
Human Indicators
The text shows a clear passion for the subject matter, indicating human authorship.