Proof’s Head of Product argues that agentic commerce will break the trust model behind digital transactions unless the industry solves a question nobody has answered yet: who issues the proof that a real human authorized an AI agent to spend their money?
OpenAI has north of 800 million users. Anthropic, Google, and every other major AI platform are building the same capabilities. Soon, hundreds of...
The article highlights the need for an independent third party to issue the keys and verify identities behind agentic commerce transactions. This is crucial because the entity that acts (the AI) cannot also verify authorization, as it would be vouching for itself. Similarly, merchants have a financial stake in the outcome and could potentially fabricate proof of authorization. Large technology platforms are involved in protocol development but may have conflicts of interest due to their commerci...