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The Chilean brothers who teach how to order work from artificial intelligence
Reporting by La TerceraRead the original at latercera.com
Executive Summary
The Chilean brothers, Benjamín and Max Cordero, teach how to use artificial intelligence agents to perform tasks such as answering queries, scheduling, or building applications, applying these tools within their office operations. They operate a Spanish-speaking community called Imperio Agéntico with nearly 3,800 members. The community focuses on teaching how to assign tasks to AI programs and supervise their execution, viewing the process as delegation rather than direct operation.
The group utilizes AI agents, which combine language models with access to tools to act on digital systems. They organize work through a routine where four computers continuously index data, track trends, review obsolete content, and build assigned items before the brothers review and correct the results. The community operates on the Skool platform and organizes quarterly competitions based on the monthly recurring income contributed by new members.
The journey began when Benjamín sought to replicate his brother Max's work in building online businesses. After encountering tools like ChatGPT, they transitioned from simply asking AI for text to assigning AI with tasks, effectively moving from having a dictionary to having an employee. They have established significant online presence through their content, including a free guide on Claude Code, and offer a paid community that includes live sessions, templates, and technical support, aiming to get members to deploy their first agent within the first week.
Facts Only
* Benjamín and Max Cordero created Imperio Agéntico, a Spanish-speaking community of nearly 3,800 members.
* The community teaches how to use artificial intelligence agents to answer queries, schedule hours, or build applications.
* The brothers maintain four computers working nightly to index community activity, track trends hourly, review obsolete content, and build assigned items.
* AI agents combine a language model with access to tools to act on emails, spreadsheets, or websites.
* Benjamín states that the shift is from asking AI for text to assigning work.
* The community operates on Skool, which includes organizing Skool Games based on recurring income.
* The community reached first place in the AI and technology category among over 2,000 communities.
* The community grew from 1,514 to 2,945 members in one month.
* Membership costs US$59 per month or US$597 per year, including live sessions and technical support.
* 28% of members seek task automation, and 29% seek to create a business by selling agents.
* The community prohibits publishing messages generated by AI between members, requiring human conversation.
* Two frequent pitfalls identified are staying in study without offering tangible products, and starting with technology instead of the underlying pain point (e.g., solving patient loss instead of just selling an agent).
Full Take
The narrative presents a shift in labor dynamics—from knowledge acquisition to delegation—framed through a structure that rewards successful operationalization. The core implication lies in redefining value: the skill shifts from performing the work itself to strategically supervising the automated process. The transformation from learning about AI to teaching agents suggests a move from content consumption to system design, which aligns with the observation that true value resides not just in the tool but in defining the problem worthy of delegation.
The community's success metrics highlight how effectively positioning themselves within a rapidly evolving field allows for rapid scaling and external validation. The transition to Imperio Agéntico demonstrates an awareness that tools alone are insufficient; the critical layer is meta-cognition—learning to direct AI as an employee. This moves beyond mere automation toward organizational restructuring, forcing participants to confront where human agency must be intentionally applied in a machine-augmented environment.
The warning against focusing solely on technology and ignoring user pain is crucial. The pattern suggests that hype often precedes utility; the group's movement from selling non-existent ebooks to providing practical agent deployment underscores a tension between marketing velocity and genuine, defensible solutions. The restriction on AI communication among members—forcing dialogue back into human space—suggests an understanding that the social aspect of work and community remains a necessary constraint against pure technological autonomy.
From the original · La Tercera
The Chilean brothers who teach how to outsource work to artificial intelligence Benjamín and Max Cordero created Imperio Agéntico, a Spanish-speaking community with nearly 3,800 members. They teach how to use artificial intelligence agents to answer queries, schedule hours, or build applications, while applying those same tools in their office.Read the full story at latercera.com
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