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New data showing Gen Z returning to church sparked a lively discussion among NBC's Today hosts – several of whom said they were pleased that young people are embracing faith as they speculated that Gen Zers are searching for hope amid a confusing world.
The exchange followed a segment in which host Carson Daly spotlighted Pizza to Pews, a Gen Z-led movement in New York City that has brought hundreds of young adults back to the Catholic Church. The initiative is led by two young Catholics, Kate DePetro and Anthony Gross.
"Young adults are re-engaging in the faith," Archbishop Ronald Hicks of St. Patrick's Cathedral in New York told Today.
The segment cited a recent Gallup survey that found that 42 percent of U.S. men ages 18 to 29 now say religion is "very important" in their lives, up sharply from 28 percent in 2022-2023. Meanwhile, data from Barna and Lifeway Research has found that younger Christians are attending church more frequently than older generations.
"Many of them feel that the world around them is somewhat broken," Hicks said, suggesting that young people are searching for truth, community and "something to ground them."
After the segment aired, Daly joined three of his co-hosts in discussing the trend.
"We're in this time … of division and people looking for unity – and this happened back in the late '60s and early '70s," host Al Roker said. "Growing up Catholic, you know, [the Catholic Church] … started having folk masses, hootenanny masses, as they would call them, to try to bring young people back in, and it worked."
Such "hootenanny masses" incorporated contemporary folk music into the Catholic liturgy in an effort to appeal to younger people.
Daly said young people are "seeking for something higher than the immediacy that technology is putting in front of their faces."
"That just feels good for us older folks – to feel like, you know, maybe this is a great direction."
Host Craig Melvin echoed that sentiment.
"It was also refreshing to hear a number of those young people say something that struck me – because we all have introduced our children to faith at an early age – even if you go off to college and you veer off the path [and] you leave the church for a while, you come back because the seed has been planted."
Daly said the door is always open to faith, no matter the age.
"It's never too late," Daly said.
Melvin capped the discussion by applauding Daly, who attended Loyola Marymount University, a Catholic school, and has said he considered becoming a priest.
"That's a great story," Melvin said. "I see why you almost went into the seminary."
Photo Credit: ©Instagram.com/TodayShow
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, The Christian Post, the Leaf-Chronicle, the Toronto Star and the Knoxville News-Sentinel.
Listen to Michael's Podcast! He is the host of Crosswalk Talk, a podcast where he talks with Christian movie stars, musicians, directors, and more. Hear how famous Christian figures keep their faith a priority in Hollywood and discover the best Christian movies, books, television, and other entertainment. You can find Crosswalk Talk on LifeAudio.com, or subscribe on Apple or Spotify so you never miss an interview that will be sure to encourage your faith.
Originally published July 13, 2026.
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Facts Only
* Host Carson Daly spotlighted Pizza to Pews.
* Pizza to Pews is a Gen Z-led movement in New York City bringing young adults back to the Catholic Church, led by Kate DePetro and Anthony Gross.
* Archbishop Ronald Hicks stated that young adults are re-engaging in the faith.
* A Gallup survey found 42% of U.S. men aged 18 to 29 now consider religion "very important," compared to 28% in 2022-2023.
* Data from Barna and Lifeway Research showed younger Christians attend church more frequently than older generations.
* Archbishop Hicks suggested young people search for truth, community, and something to ground them due to feeling the world is broken.
* Host Al Roker referenced late '60s and early '70s efforts like "hootenanny masses" to attract younger people.
* Daly stated that young people seek something higher than the immediacy of technology.
* Craig Melvin noted that faith can be returned to even after leaving the Church, as the seed has been planted.
Executive Summary
NBC's Today hosts discussed data indicating a return of Gen Z to church, sparked by a segment featuring the Pizza to Pews movement led by Kate DePetro and Anthony Gross in New York City. Archbishop Ronald Hicks noted that young adults are re-engaging in faith, citing a Gallup survey showing 42% of U.S. men aged 18 to 29 now consider religion "very important," up from 28% in 2022-2023. Data from Barna and Lifeway Research also indicated that younger Christians are attending church more frequently than older generations.
The discussion delved into the context of this trend, drawing parallels to historical efforts to engage youth through religious means. Al Roker referenced late 1960s and early 1970s attempts, such as "hootenanny masses," which incorporated contemporary folk music into Catholic liturgy to appeal to younger people. Hosts suggested that young people seek grounding amid a confusing world and a sense of unity, which aligns with historical efforts to bridge generational divides in faith.
Daly and Melvin concluded by emphasizing the openness of faith regardless of age, asserting that it is never too late. This perspective was supported by an anecdote about an individual who returned to faith after initially leaving the Church, suggesting that initial exposure plants a lasting seed.
Full Take
The narrative pivots on the idea of generational re-engagement with faith, framed by a search for meaning and unity in a fragmented contemporary environment. The historical reference to "hootenanny masses" serves as an anchor, suggesting that successful outreach to younger generations often involves contextualizing tradition with contemporary cultural forms rather than rigid adherence to established structure. This points to a pattern where institutional responses to generational shifts must adapt their mode of communication to foster relevance.
The assertion that young people are seeking "something to ground them" aligns with broader sociological patterns observed during periods of rapid technological and social change, suggesting faith functions as a vital communal or existential anchor during uncertainty. The emphasis on the openness of the door being "never too late" suggests a resilience built into the spiritual structure itself, positing that meaningful connection is not contingent on chronological age but on the underlying need for belonging and purpose.
The implication for agency lies in recognizing that faith's contemporary appeal stems from its capacity to address existential voids created by modernity. The question becomes: what mechanisms exist to ensure that the structures of faith actively reflect this dynamic search for grounding, rather than remaining static points of reference? What responsibility do institutions bear in fostering the conditions—truth and community—that young people are demonstrably seeking?
Sentinel — Human
The text reads like a typical broadcast news segment with inserted expert commentary; while some framing feels synthesized for an audience hook, the core structure and attribution suggest a human journalistic origin.
