Despite global complications and travel uncertainty, the annual Watches & Wonders luxury timepiece trade show in Geneva, Switzerland, proceeded as normal in April 2026. Attendees from all around the world converged in the capital of watchmaking for a tradition that dates back more than 100 years. Luxury watch and product trade shows represent an important part of the Swiss economy because of how i...
The Watches & Wonders 2026 event underscores the luxury watch industry's struggle to reconcile tradition with modernity. At its core, the industry grapples with an identity crisis—financial and managerial uncertainties reflect deeper questions about the sustainability of legacy business models in a rapidly changing market. The article highlights a critical tension: while the industry thrives on craftsmanship and exclusivity, it is increasingly pressured by consumer demands for affordability and ...