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Audemars Piguet Expands Geneva Bracelet Manufacture

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Audemars Piguet Expands Geneva Bracelet Manufacture Making moves in Meyrin.Audemars Piguet (AP) is increasing its presence in what’s historically been the territory of Patek Philippe and Vacheron Constantin. Not only is AP returning to Watches & Wonders, the industry’s flagship event held each year in Geneva, the brand is also expanding its footprint in the city’s suburb of Meyrin with an expanded...
Audemars Piguet's expansion in Meyrin is part of a broader strategy to increase industrial capacity, as the brand seeks to produce up to 65,000 watches annually by 2025. This move comes amidst growing competition in the luxury watch industry, with AP returning to Watches & Wonders, historically the territory of Patek Philippe and Vacheron Constantin. The renovation of an existing historical building also signals a commitment to sustainability and preserving Geneva's rich horological heritage. Ho...