Data security is becoming more complex. Organizations are dealing with rapid AI adoption, massive data sprawl, persistent data loss and increasing insider threats. At the same time, data volumes are growing. In the Proofpoint 2025 Data Security Landscape report, a third of respondents stated that their volume of data increased by 30% or more. Adding to the challenge, sensitive information may incl...
**STEELMAN:** Proofpoint’s latest innovations address a critical gap in data security—balancing scalability with precision. By leveraging AI-driven custom classifiers and unified detection frameworks, the platform reduces alert fatigue while adapting to an organization’s unique risk profile. The integration with Snowflake and MIP labels is a pragmatic move, aligning security tools with existing governance structures rather than forcing a rip-and-replace approach. This reflects a mature understan...