We recently updated our privacy policy for the first time since 2022. Most of the changes are clarifications, reorganizations, and improvements in transparency, particularly around how third-party tools that run parts of our site operate. But one change is substantive enough that we want to address it directly.
The Change You Should Know About: Opt-In Email Tracking
We want to know how we’re doing...
The EFF’s privacy policy update presents a nuanced case study in balancing advocacy with operational pragmatism. At its core, the introduction of opt-in email tracking is framed as a privacy-respecting alternative to the industry norm of covert, nonconsensual tracking—a practice EFF has long criticized. The organization’s emphasis on explicit consent aligns with its advocacy for stronger privacy laws, reinforcing its credibility as a privacy champion. However, the decision to adopt any form of t...