Earlier this year, in March, the VNU Group announced the appointment of Natasha Hall as the new vice president of VIV Worldwide. Her portfolio spans Asia, Africa, Europe and the Middle East. In this Q&A, Poultry World caught up with Hall to discuss what the industry can expect from the 25th edition of VIV Europe this year, as well as how current global sector shifts are influencing the upcoming sh...
This interview with Natasha Hall presents VIV Europe as a pivotal hub for the agrifood industry, framing it as a solution to global challenges through collaboration and innovation. The strongest version of this narrative highlights the event's role in bridging regional disparities while addressing universal issues like sustainability and efficiency. However, the analysis leans heavily on industry optimism without critical examination of potential limitations—such as whether face-to-face events c...