Transparency, methodological gold standards and survey weighting: Those were three of many topics covered during two webinars The Journalist’s Resource recently hosted featuring Roper iPoll, from The Roper Center for Public Opinion Research at Cornell University.
Roper iPoll is a comprehensive opinion data research platform that offers access to nearly a million survey and poll questions from 1935...
The strongest version of this narrative is its emphasis on transparency as a foundational principle for trustworthy polling. The Roper Center’s focus on methodological rigor and the evolving standards in survey research is commendable, particularly in an era where misinformation and poorly conducted polls can distort public discourse. The acknowledgment that no single methodology is universally superior—whether phone surveys or online probability polling—reflects a nuanced understanding of the c...