With ten Grammy wins and twenty nominations, it’s safe to say that Norah Jones has had a successful career in the music industry. The epitome of a multi-hyphenate artist, Jones has released nine solo albums, made appearances in movies like Wong Kar Wai’s My Blueberry Nights and Seth McFarlane’s Ted, and now hosts her own podcast, “Norah Jones Is Playing Along.” Recently, Jones added another hyphenate to the growing list—she became part-owner of the French winery Maison Wessman, creating a line of wines she calls “This Life.”
Now, Jones isn’t representing herself as a technical wine expert here—her focus is more based on taste, mood, and gut feeling. In that way, she views the business quite similarly to how she approaches music. There’s overlap between the two art forms, and “This Life” seeks to draw a line between them: the rosé and crémant are marketed as “a melody in every glass.”
For this episode of the Wine Enthusiast Podcast, we were lucky enough to have Norah Jones stop by and chat with writer-at-large Matt Kettmann, who reviews wines from California and Languedoc-Roussillon—including Jones’ This Life 2024 Crémant de Limoux (which received a score of 91 points). The two touch on how this collaboration came to be, how Jones settled on the “This Life” name, and new projects she has on the horizon.
On getting into wine
“I didn’t really get into wine until I moved to New York, and I actually wasn’t even into food. I was a super picky eater as a kid. And probably at age 20, 21, I started experimenting with food. And I have a few friends in New York who were older than me and total foodies, and they took me all over the city and we ate great food and I finally tried good wine—and I was into it. And then over the years, it took me a long time to figure out what I liked because I’m still so confused by the grapes and the regions. And I find it a very… a map I can’t completely follow, to be honest. It’s very confusing to me. I just know what I like taste-wise. I don’t pretend to know a lot about it, honestly….
There were two [epiphany bottles of wine] that I can think of. One was a very cheap bottle of slightly effervescent, but not sparkling, rosé in Spain. And it was a dark color, it wasn’t a light pink. It was like a very deep pink. And it was called Cresta Rosa. I just remember it was the best because it wasn’t very sweet, and I chased it for a long time. Every time I went to Barcelona, I would go to the same restaurant and order it, but I don’t really know what it was; it was my vibe….
I’m very picky when it comes to wine. I can’t really hang if it’s too sweet or too tart or any of those things, too many tannins. And then years later, I got gifted a bottle as a congratulatory gift from someone from Saint-Émilion. And it was some vintage. Now that years have passed, I’ve tried to recreate it, and I have no idea. I guess it’s a little broader than I thought, but I don’t know if that’s the region or the brand or what.”
On the transition from liking wine to making wine
“I’d say, maybe I’m a little bit of a wino, but yeah, not a very informed one, I guess. I was approached by Maison Wessman to collaborate, maybe, a couple of years ago. I just tried the rosé, and it was delicious. We all enjoyed it after a show. I kept going back for more, but then other people did too, and I only got one glass because everyone drank it—it was so good. We explored a bit more, and I had to go to the vineyard to meet everyone. It really felt good, like a fun project. I learned a little more about how everything was done and how the wine is made, and I really enjoyed the process….
It was just so nice. I really got along well with Robert Wessman and enjoyed the process and the collaboration. It was fun to drink the wine and do the tasting and decide on which ones… It was just really interesting….
I’m not picking grapes, but I’m definitely in it. It’s been a really fun collaboration because Robert’s taught me a lot and it’s just… spending time there with him and his wife has been really sweet. And it’s a good vibe. I’m not somebody who wants to hit people over the head with things, and I didn’t really want my face on the bottle necessarily. That felt weird to me. So this was the way it felt natural.”
On the parallels between making wine and making music
“I feel like in some ways it’s totally different, but in a lot of ways, it’s really just about how it makes you feel, and none of the details matter. And that’s kind of how I am in general. So, as you’ve learned already, I don’t really know that much about wine. I just know how something tastes and if I liked it or not.
That gut feeling is sort of what leads me in music. And with this wine stuff, it’s the same. It’s just—I know what I like.”
On choosing the name “This Life”
“So they wanted to tie it in somehow with me and my music, and pretty much all my song titles were somehow taken. I don’t know. Nothing made sense. And then—this is a song of mine that’s not very well known, and it kind of made sense. It was simple, but memorable. And I really liked their packaging logo. It was the first thing they showed me. It wasn’t like we went back and forth very much, and I just liked how simple it was.”
On what’s next for Norah Jones
“I’ve been pretty busy doing this podcast every week and it’s been super fun. Just getting to connect with musicians, some people who I know already, but some people who I’ve never crossed paths with. And I feel like I just make a new friend every time, so that’s been super fun. And I’m taking it easy on touring this year. I’m doing a few shows here and there, just to stay active, but I’m sort of between albums. I’m working on an album, I’m working on a soundtrack for a film, a score and a song. I’m working on a musical right now—this musical for the film and book series called Practical Magic, which was a film in the ’90s with Sandra Bullock and Nicole Kidman. It just got announced last week. So I’ve been working at it for a few years, but it’s actually just now finally been announced and we’re just sort of really going to start working on it this year.
So I’m doing a lot of work, but at… sort of home-basing all of the work, which is nice right now because my kids are probably going to be teenagers in the next few years and not want to hang out with me anymore.”
The Guest
Norah Jones is an acclaimed singer, songwriter, and musician. Winner of ten Grammy awards, she grew up in Grapevine, Texas, and is the daughter of famed musician Ravi Shankar. In addition to her extensive music career, she hosts a weekly podcast, “Norah Jones Is Playing Along,” where she interviews and performs with other musicians.
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Episode Transcript
Transcripts are generated using a combination of speech recognition software and human transcribers, and may contain errors. Please check the corresponding audio before quoting.
Speakers: Norah Jones, Matt Kettmann
SPEAKERS
Matt Kettmann
Hello and welcome to the Wine Enthusiast Podcast, your serving of drinks culture and the people who drive it. I’m Matt Kettmann, a writer here at Wine Enthusiast. Last year, after more than a decade of writing about California wines for the magazine, I was asked to start covering the Languedoc-Roussillon region of France as well. Amidst all the wines I’ve reviewed since then was a delightful little bubbly from the Limoux region called This Life. I gave it a nice review, but it was only a couple months later that I learned it was a collaboration with ten-time Grammy-winning singer, songwriter, all around superstar Nora Jones. Then I learned that Norah Jones didn’t just help with the wine, but she’s also now a part owner of Maison Wessman, which is the winery behind the bubbles as well. Everyone at the magazine wanted to learn more about her interest in wine and how this new project fits into her already busy life.
Not only is she a musician and a mother, but she now hosts her own weekly podcast called Norah Jones Is Playing Along that features her interviewing and playing tunes alongside other famous musicians. But today, it’s me and wine enthusiasts playing along with Norah Jones. We hope you enjoy.
Welcome, Norah. How are you doing today?
Norah Jones
Well, thank you so much. I’m good.
MK
You’re a super busy woman. Not only do you make music, you host an awesome podcast now called “Norah Jones is Playing Along” and you have musicians on the program and you interview them about their lives and play songs with them. I was listening to a bunch of yesterday. It’s a pretty awesome format and really insightful, especially for deep music heads.
NJ
Oh, thanks. Yeah, it’s been really fun.
MK
I presume you’re working on new music all the time, probably plotting your tours, but how do you juggle all this?
NJ
I guess I just juggle it. I don’t know. How does anyone juggle anything, right? I feel a little scattered sometimes, but that’s okay. I have a good job. I’m lucky. Playing music is fun. It’s the scheduling that’s hard.
MK
Yeah, no, I feel you. We’ll get to the wine, of course, but let’s cover some of the basics first. For those who don’t know, you’re the daughter of famous Indian musician Ravi Shankar and your mom is Sue Jones, who is really who raised you, in of all places, Grapevine, Texas, which strikes me as an interesting combo. But how did growing up there kind of impact your life and career as a musician?
NJ
I don’t know. I think I’m very Texas in my bones. I grew up with Willie Nelson in the water. I didn’t realize how much I loved country music until I moved to New York when I was 20, and then I just missed it. And I realized how big it was in my upbringing. And I’m definitely a little bit country in that way.
MK
Right. Was wine part of your upbringing at all in Texas? I mean, did your mom drink wine? Was it around your social scene?
NJ
No, not really. My mom didn’t drink really when I was growing up. Maybe the occasional margarita, that’s more the Texas vibe.
I didn’t really get into wine until I moved to New York and I actually wasn’t even into food. I was a super picky eater as a kid. And probably at age 20, 21, I started experimenting with food. And I have a few friends who were older than me in New York who were total foodies. And they took me all over the city and we ate great food and I finally tried good wine and I was into it. And then over the years, it took me a long time to figure out what I liked because I’m still so confused by the grapes and the regions. And I find it a map I can’t completely follow, to be honest. It’s very confusing to me. I just know what I like taste-wise.
MK
Well, that’s good. I mean, it’s kind of an endless world of learning, which is really what drew me to it myself, but there’s no real end to… It’s one of those things that just when you think you figure something out, you realize you don’t know anything at all.
NJ
Yeah, it’s true. I don’t pretend to know a lot about it, honestly.
MK
Did you ever have an epiphany bottle? A lot of people that are in wine had that sort of thing. I actually didn’t really, but a lot of people had one bottle where they were like, “Oh my god, that’s what I want to do,” or “that’s what’s inspiring me.” Did you ever have anything like that?
NJ
Yeah, there were two that I can think of. One was a very cheap bottle of slightly effervescent, but not sparkling, rose in Spain. And it was a dark color. It wasn’t a light pink. It was like a very deep pink. And it was called Cresta Rosa. And I just remember it was the best because it wasn’t very sweet. And I chased it for a long time. And every time I went to Barcelona, I would go to the same restaurant and order it, but I don’t really know what it was, but it was my vibe.
MK
That was probably the setting too and the feelings you were having at the time.
NJ
Probably, but it was the taste because I’m very picky when it comes to wine. I can’t really hang if it’s too sweet or too tart or any of those things, too many tannins. And then years later, I got gifted a bottle as a congratulations from someone of Saint-Emilion Red. And it was some vintage. And now that years have passed, I’ve tried to recreate it and I have no idea. I guess it’s a little broader than I thought, but I don’t know if that’s the region or the brand or what.
MK
Yeah. St. Emilion is a region out there. Actually, my wife was born in Bordeaux, so we’ve visited there a couple times. But there’s a million wineries. I mean, in France, everywhere you go, there’s a million wineries. I just like to keep track of them all. And I really don’t even know Bordeaux as well as I should probably as someone who writes about wine for a living, but it’s confusing.
NJ
It’s so confusing. And I think there was a third bottle that I can think of that was, it was one of those magic nights in Italy. We were in Lucca, Italy. We had done a show.
MK
I love Lucca. Lucca’s awesome.
NJ
Yeah, Lucca is awesome. And we did a show in Lucca and after the show, I had an Italian friend, Daniele Luppi, who is an amazing orchestra arranger and composer. And he said, “My wife and I would love to take you to dinner, you and the whole band. I know the perfect spot.” And we went to this restaurant at 10 or 11 at night, of course, in Italy. And it overlooked the cathedral, some cathedral, and it was just the most beautiful night ever. And he ordered everything for us and we had a paccheri, the pasta, paccheri. I don’t know how to pronounce it, but it had pesto and it was just the best. And he ordered this very special bottle of Brunello, and I’ve been chasing that ever since.
MK
Those are great, great, great inspirational bottles there. Although it doesn’t sound like you were a super wino, and yet now you’re a co-owner of a winery. So how did wine go from being something you enjoyed more or less casually into something that’s now part of your professional career?
NJ
I say, maybe I’m a little bit of a wino, but yeah, not a very informed one, I guess. I got approached by Maison Wessman to collaborate, and this was maybe a couple of years ago. I just tried the rosé, and it was delicious. We all enjoyed it after a show. I kept going back for more, but then other people did too, and I only got one glass because everyone drank it—it was so good. We explored a bit more, and I had to go to the vineyard to meet everyone. It really felt good, like a fun project. I learned a little more about how everything was done and how the wine is made, and I really enjoyed the process.
MK
Yeah. And you landed in Languedoc, which is, if we’re talking about somewhat confusing wine regions, it’s one of the more … There’s so many appellations there. It’s huge and it’s a fascinating spot, but it is hard to keep track of everything. And they have tons of rules about this and that and what you can do and what you can call it. And I’m just still wrapping my head around it, but I’ve visited a couple times now. It’s a really unique spot. When were you able to visit just in the process of doing this, I guess?
NJ
Yeah, it was just so nice. I really got along well with Robert Wessman and enjoyed the process and the collaboration. It was fun to drink the wine and do the tasting and decide on which ones … It was just really interesting.
MK
Did you find any parallels with making songs or music? I mean, was it tugging at any of the similar strings or was it something completely different?
NJ
I mean, in some ways, yeah, I feel like in some ways it’s totally different, but in a lot of ways, it’s really just about how it makes you feel and none of the details matter. And that’s kind of how I am in general. So as you’ve learned already, I don’t really know that much about wine. I just know how something tastes and if I liked it or not. And I think that gut feeling is sort of what leads me in music. And with this wine stuff, the same. It’s just, I know what I like.
MK
Well, and this is not the typical celebrity wine collaboration, which usually is someone just kind of signs onto a brand. And I mean, your name’s not even really super associated with the … I didn’t know you were part of it when I was reviewing it until later, but what is your involvement with the process and the company?
NJ
Well, I mean, I was helping pick the ones that made it to the bottle.
MK
The blends, yeah.
NJ
And I’m dabbling in it, but I’m also involved in it, but I’m not doing any of the mixing, of course.
MK
You’re not out there picking grapes yet.
NJ
I’m not picking grapes, but I’m definitely in it. It’s been a really fun collaboration because Robert’s taught me a lot and just spending time there with him and his wife has been really sweet. And it’s a good vibe. I’m not somebody who wants to hit people over the head with things, and I didn’t really want my face on the bottle necessarily. That felt weird to me. So this was the way it felt natural.
MK
Great. Can you tell us a little bit about Robert for people who don’t know anything about his background?
NJ
He’s interesting. I think he comes from a pharmaceutical company background. I think his company is in the business of trying to get medication accessible, which is a good thing. I think that’s how he made his money, and he’s now investing in things that he loves, which wine is one of those things. And this vineyard he bought is just, it’s pretty beautiful and it was fun. His kids were running around and it was just a nice vibe.
MK
Yeah. Wine can be kind of accessible for all. At least, the wine life can be accessible for all ages.
NJ
Yeah. I think that’s his goal with this line too. It’s not super fancy, but it’s just really good. And I think it’s the price point. He didn’t want the price point to be too crazy. So it’s kind of the same approach he takes with his other company, I think.
MK
Yeah. So let’s talk about the wine itself, This Life. It’s named after one of your songs, right? Tell us about that.
NJ
Yeah. Naming it was probably the hardest part because, I don’t know if you’ve ever tried to name anything, all names are taken.
MK
Yes. I’ve done that. I also have heard it every time I talk to a new winery, they’re like, “Oh, we had five other names.”
NJ
So all the names are taken and they wanted to tie it in somehow with me and my music. And pretty much all my song titles were somehow taken. I don’t know. Nothing made sense. And then this is a song of mine that’s not very well known, and it kind of made sense. It was simple, but memorable. And I really liked their packaging logo. It was the first thing they showed me. It wasn’t like we went back and forth very much, and I just liked how simple it was and kind of graphic.
MK
And there are a couple of wines under it, at least right now. I know there’s the Cremant de Limoux, which is the one that I tasted. There’s also a rose, I believe. And then what else is there? Anything else?
NJ
There’s a red, not sure if it’s out yet, I think it’s coming, that we have been working on, but I really love the sparkling. It’s not very sweet and I like how dry it is. So yeah.
MK
Yeah. I’m in the middle of actually writing a story that’s probably due today, but about the-
NJ
You better get going.
MK
Yeah. The Abbey of Saint Alaire, which is in Limoux, and it’s where sparkling wine was first discovered. I mean, Don Perignon gets all this credit up in champagne, but it really dates back earlier to these monks in this cave. And if you’ve never done it, you can actually go visit the Abbey and go into the cave where they figured out that wine sparkles. They have a nice little tour and all that.
Did you have much connection to France at all in your life before this? I mean, did you ever live there or speak French or anything like that?
NJ
I never lived there, but I took French in high school, and we took a trip to Paris, and I think it was awesome. When you’re a kid, 16 years old, it was my first real trip like that, especially without my parents. That was really special. Then, when I was 18, my mom booked tickets for us, and we went to Normandy, Paris, Mont Saint-Michel, and Giverny, where Monet painted. I do have good memories of France that aren’t only tourist-related because I also have many amazing tour-related memories of France. I’ve traveled a lot, often in music. So it’s nice to have that early experience—before you see the world—you get to see a place, and it’s very magical when you’re young.
MK
Yeah. I imagine the tour memories are pretty busy too, that you’re moving from spot to spot and don’t always have time to really enjoy yourself.
NJ
It’s true. But also I think the thing that I learned early on touring, which is the thing I still take with me, is that the best way to enjoy a place when you don’t have a lot of time is to have a beautiful meal and try something local, which usually means wine. And so that’s what I try to do usually, either a beer or wine and a great local meal, that’s the best way to sort of soak in where you are.
MK
Yeah, no, I totally agree. Do you have any grander plans for this partnership with the wine? I mean, do you want to do a lot more or are you just kind of feeling it out as you go right now?
NJ
I don’t know. I mean, I would love to do more. I think I really enjoyed the process of picking the different ones, picking between different options. I got to do that with the reds and the sparkling, but I did not do that with the rose because they had already made it and I just liked it. So I would be interested in doing that more. I think that would be fun. I mean, I would love to just go to the winery a lot because it’s amazing.
MK
Awesome. Well, and your answer cannot be the song it’s named after, but which song would you pair this life with?
NJ
I actually would not pair it with the song it’s named after because it’s kind of a dark song once you get past the initial—
MK
Yeah, I was listening to it. I was like, this is kind of a downer.
NJ
Yeah, it’s a sad song, but it’s a beautiful sentiment. I don’t know. I’ve never thought about pairing wine and music, to be honest. That’s not something I’ve ever thought about, but I would pair it with food.
MK
Yeah. So what do you enjoy it with?
NJ
I think the sparkling goes really well with seafood, oysters. That would be a good pairing.
MK
Right. Which are plentiful in that part of the world too, so that’s cool.
NJ
Exactly. Yeah.
MK
Beyond the food, what is a good setting for enjoying This Life? I mean, where would you suggest people buy a bottle and go hang out? What should they be doing?
NJ
I mean, I guess I do get asked that question a lot with my music, and I never have an answer. I think wherever suits you, everybody’s different.
MK
This is kind of a funny question, but I mean, if there’s a person you could share this wine or any wine with alive or dead, who would you choose?
NJ
I would probably choose all my best girlfriends.
MK
Awesome. There’s a lot of wine songs out there, and a lot of them are country songs. I don’t know if you know any of them or have a favorite wine song, but do you know any of them?
NJ
Well, “Tonight the bottle let me down”. Actually, my friend, Jesse Harris, who wrote my biggest song, “Don’t know why,” there’s a line in it: My heart is drenched in wine, so that’s kind of funny.
MK
I was listening to that last night actually, and I was like, wait a minute… I know the song like everybody does, but I was actually paying attention more and heard that lyric and I was like, “I should look” … And I forgot to look it up. I was going to look it up and be like, “Did she say wine?”
NJ
Yeah.
MK
“This is fitting.”
NJ
Exactly. He’s the person who really turned me onto food in New York City when I first moved here. He’s 10 years older than me. So when I was 20, he seemed ancient, even though he wasn’t, but I was like his little sister and he would take me around to all the best restaurants, Bar Pitti in the West Village, and we would eat pasta and drink wine. Yeah, those are some good memories for me. So he turned me onto a lot of that stuff.
MK
Right. Do you ever go back to Grapevine, Texas? I actually found out that it’s kind of like a hub of wine in Texas right now.
NJ
Is it? Well, I guess the name would tip you off to that, but I never actually realized that. Is it? They make wine there?
MK
Well, I guess the name goes back to a native grapevine that was all over the place, but that pioneer vintners in the early 1800s started messing with. And then they started growing European grapes. But now I guess there’s a whole tasting room tour you can do of Grapevine and some of the surrounding communities.
NJ
Oh wow. No, I had no idea.
MK
It’s a thing.
NJ
I moved from Grapevine in sixth grade. I moved to Alaska, then I moved to Dallas. And so I haven’t really been back since then, but it was my formative growing up for sure. I keep in touch with two people from Grapevine and I owe a visit. Maybe next time I go to Dallas, I’ll go.
MK
But yeah, check out the wine scene and let us know. You can be our correspondent.
NJ
It’s also, apparently, it’s the Christmas capital of Texas too.
MK
Crazy.
NJ
Which I didn’t know. It wasn’t that when I was little. It was tiny. I remember growing up in Grapevine, there was a movie theater with six theaters and there was a McDonald’s and there was nothing else. And then by the time I left, there was everything. And then by the time I graduated from high school, there was this mega mall. It was the biggest mall in the country or something. And it’s just a huge, huge city now.
MK
Right. Do you have any plans to integrate this wine and the wine project into your music at all or are you going to keep them as separate as they are or what’s the grand vision on that?
NJ
I’m not sure. I haven’t really thought about that. I probably keep them a little separate, but there’s probably an opportunity for some crossover. We’ll see.
MK
Now, have you connected with any other people that are successful or famous in their own careers that have gotten into wine? Any other actors or musicians or sports stars that are doing this too?
NJ
I haven’t, but as I have done this, I’ve noticed that there are more people than I realize, there’s a lot of people. Actually, I did a song with John Legend last year, and I think when we recorded it, we were at his studio and after we recorded, we shared a glass of his rose.
MK
Yeah. He opened for me once at the Wine Enthusiast Wine Star Awards in New York. I presented an award two hours later, but my joke is that John Legend opened for me because he played a song to kind of kick off the night. And John Bon Jovi opened for me another time.
NJ
Yeah. Does he have a wine?
MK
He has wine too. Yeah.
NJ
Is it made in New Jersey?
MK
It’s actually, it’s called Hampton Water, but it’s actually, it’s from Languedoc. Well, great. What else is coming up for you? You have new songs coming out, a tour coming up, or what about your musical career? What’s next for… what can we expect?
NJ
I’ve been pretty busy doing this podcast every week and it’s been super fun. Just getting to connect with musicians, some people who I know already, but some people who I’ve never crossed paths with. And I feel like I just make a new friend every time, so that’s been super fun. And I’m taking it easy on touring this year. I’m doing a few shows here and there, just to stay active, but I’m sort of between albums. I’m working on an album, I’m working on a soundtrack for a film, a score and a song. I’m working on a musical right now—this musical for the film and book series called Practical Magic, which was a film in the ’90s with Sandra Bullock and Nicole Kidman. It just got announced last week. So I’ve been working at it for a few years, but it’s actually just now finally been announced and we’re just sort of really going to start working on it this year.
So I’m sort of doing a lot of work, but at… sort of home-basing all of the work, which is nice right now because my kids are probably going to be teenagers in the next few years and not want to hang out with me anymore.
MK
Yeah. I’ve got a couple teens. Luckily, they still hang out with me, but they also have their own lives now. Well, great, Norah. This has been fantastic getting to know you a little bit, getting to know your wine. I’m sure our listeners are going to go out and buy all the bottles, so you’re going to have to make some more, but thank you so much for spending some time with me and with Wine Enthusiast.
NJ
Well, thanks for having me. I’m very excited about the wine and it’s a really fun new thing for me. So thanks for welcoming me into the wine world.
MK
Yeah. Well, send me more to review, especially that red. I’m excited to try that.
NJ
Awesome. Thank you.
MK
Well, what a pleasure that was to speak with Norah Jones and get her perspective on wine, music, and life. Have you tried This Life wine yet? Which of your songs would you pair with that wine, or with any wine? We’d really love to know. You can email us your comments and questions at podcast@wineenthusiast.com. Remember, you can subscribe to this podcast on Apple, Spotify, and anywhere else you listen to your favorite shows. You can also go to wineenthusiast.com/podcast for more episodes and transcripts. And until we meet again, this is Matt Kettmann signing off. Thanks for listening.
Published: March 25, 2026