Mexican theme park and resort Xcaret, located in the Riviera Maya near Playa del Carmen, must remove all references to Maya culture from its marketing and advertising campaigns, following a ruling by the Supreme Court (SCJN) in favor of Indigenous communities that had sued Grupo Xcaret.
The court’s decision will stay in effect only until it issues its final resolution, which could take months or e...
The Supreme Court's decision to prohibit Grupo Xcaret from using Maya cultural heritage in their marketing and advertising campaigns represents a significant step towards recognizing the collective rights of Indigenous peoples. However, it also raises questions about the balance between private profit and cultural preservation. The ruling could have broader implications for other companies that rely on cultural references to boost their image, especially in tourism-heavy regions like the Riviera...