The first drop, entitled ‘The Colour of Comfort’, explores how colour shapes the way wearers interact with footwear.
Spanning four silhouettes in three Pantone shades, the collection comprises 12 pairs of shoes. Pantone’s colour chip and colour ID markings are featured on each shoe. Another seasonal drop will follow later in the year.
Through the collection, FitFlop is reinstating its ability to create aesthetic, trend-led footwear that also promotes podiatric health.
Retail prices range from £38-£110 and the collection can be purchased via FitFlop’s website and selected global stockists.
Louise Noble, chief product and brand officer at FitFlop, said: “Colour has the power to influence how we feel, just as comfort influences how we move and how confidently we experience everyday life.
Advertisement
“With Pantone, we wanted to bring those two ideas together, combining emotional expression with the science of movement in a way that feels modern, uplifting and genuinely wearable.”
Laurie Pressman, vice-president at Pantone Color Institute, also commented: “Colour is one of the most powerful tools to influence how we feel, it is experienced as much as it is seen. Through our collaboration with FitFlop, we’ve brought the science and psychology of color into footwear in a truly intentional way.
“Each shade was selected to evoke lightness, ease and emotional calm, showing how color can move beyond the visual to become something truly felt with every step.”
Have your say
or a new account to join the discussion.