This feature joins a platform that already includes multicurrency accounts, foreign exchange, instant cashback, purchase protection and everyday payments, ZEN.COM said in a Friday (July 3) press release.
The integration of Mastercard Click to Pay is available to the 1.5 million consumers ZEN.COM serves across the 33 markets in which it operates, including the European Economic Area, the United Kingdom and Singapore, according to the release.
Mastercard Click to Pay enables tokenized one-click checkout for online purchases. To use it, users enroll a payment card and get a device recognized as trusted, and then they can complete future purchases at participating merchants with a single click and without having to re-enter their card details, per the release.
“People are searching for simpler experiences,” ZEN.COM Chief Growth Officer Lukasz Neska said in the release. “The future of finance is about removing friction from everyday life, not about adding more financial products for consumers to manage.”
The PYMNTS Intelligence report “The Next-Gen Commerce Playbook: Turning Checkout Into a Compounding Customer Loop” found that 84% of global shoppers say one-click checkout is an important factor when choosing where to shop.
The feature eliminates the friction that appears when repeat shoppers are required to re-enter payment details or repeat authentication steps, according to the report.
“One click checkout capabilities address this friction by enabling fast repeat purchases,” the report said. “Stored credentials and streamlined flows align with customer expectations shaped by leading digital platforms.”
PYMNTS reported in February 2024, about five years after Click to Pay was introduced, that removing the manual data entry with Click to Pay reduces checkout times by 50%.
In another Friday press release about ZEN.COM’s integration of Mastercard Click to Pay, Daria Auguscik, vice president, business development director, Mastercard Europe in Poland, said that consumers expect payments to be as simple, fast and secure as other digital services.
“Click to Pay meets these expectations by combining the convenience of card payments with the security of tokenization,” Auguscik said. “We are pleased that ZEN.COM users can now benefit from this global standard and enjoy an even smoother and more intuitive online checkout experience.”