The strongest version of this narrative is that AI is rapidly reshaping search behavior, but not in a zero-sum way—it’s expanding the overall market. The data is robust, drawing from multiple sources (Similarweb, Google disclosures, OpenAI reports) and correcting for past underestimations by including mobile app usage. The analysis avoids the hype of "AI killing search" and instead presents a nuanced picture: AI is growing incrementally, not replacing traditional search but augmenting it. This a...