In the Caucasus region, fintech has been active as well as wider economic development. Today, in Armenia, it is increasingly a story of positioning.
What began as a small but ambitious digital finance ecosystem has, over the past few years, evolved into something more deliberate: a market seeking to bridge Europe, the Middle East and Eurasia through fintech. The transformation has not been abrupt,...
While Armenia's fintech sector has made significant strides, financial inclusion remains a challenge. This situation presents an opportunity for fintech providers to expand financial literacy, improve accessibility, and build trust in digital financial systems, particularly in rural areas. The government's support for fintech innovation and the country's integration into global fintech networks indicate a deliberate effort to create a digital financial system that extends beyond Armenia's border...