The article presents the increasing popularity of baijiu, a lesser-known Chinese spirit, in the Western world. Ben Salguero, the UK baijiu specialist, aims to educate consumers about this 'unlike anything else' spirit and predicts its growth similar to rum and tequila. The complexity of the category, lack of English labels on bottles, and cultural differences pose challenges for its global recognition. However, the author recommends trying Ming River Sichuan Baijiu as a starting point. Patterns ...