‘Definitely not doom and gloom’ for Champagne sales in UK
Despite ongoing challenges in the drinks sector, Champagne sales in the UK are showing resilience, with several producers reporting growth in 2025.
While demand for high-end expressions – such as prestige cuvées and vintage Champagnes – has softened, the category’s backbone, Brut non-vintage (NV), has remained strong.
Richard Billett, manag...
In analyzing this article, it's important to recognize that while Champagne sales have shown resilience, the industry is still facing challenges. The shift from value to volume indicates a change in consumer behavior and suggests that consumers may be more price-sensitive due to increased costs. However, the continued growth of Brut non-vintage (NV) suggests that there is still strong demand for affordable Champagne. The pricing stability mentioned may indicate strategic pricing by producers to ...
