Burgundy has taken the lead, moving ahead of Bordeaux to become the largest contributor by value, accounting for 29.3% of the market
Burgundy has taken the lead, moving ahead of Bordeaux to become the largest contributor by value, accounting for 29.3% of the market. What’s driving that shift is not just demand for established names, but the growing liquidity in the latest available vintages. The 2023s alone make up around 40% of Burgundy’s traded value – a signal that buyers are actively deploying capital earlier in the wine’s lifecycle than in previous cycles.
For merchants, this is a notable change. Burgundy is not just trading strongly at the top end; it is becoming a more dynamic, two-speed market where both emerging and established wines are finding buyers.
Bordeaux remains resilient, but increasingly selective
Bordeaux still holds a significant share of the market, with 26.4% of traded value. But the nature of demand is evolving.
Rather than broad-based trading, activity is concentrating around mature, highly regarded vintages. First Growths from 2010 and 2005 are leading the way, with names such as Château Latour and Château Haut-Brion underpinning liquidity.
One example highlights this shift clearly: Château Latour 2016 was the most traded wine by value, yet it changed hands below its original release price.
Champagne and Italy: quiet gains, but strategic importance
Elsewhere, Champagne is seeing a meaningful uptick, rising to 16.7% of traded value, well above its recent averages. Leading houses such as Dom Pérignon and Krug continue to dominate activity.
In Italy, the picture is more mixed. Tuscany remains a key contributor, even as its share fluctuates, with producers like Poggio di Sotto continuing to draw attention. Piedmont also delivered a strong week, with top names such as Gaja and Bruno Giacosa attracting consistent demand.
Taken together, these regions highlight an important dynamic: buyers are maintaining diversified portfolios, but are highly targeted in where they deploy capital.
A more global market led by US demand
Perhaps the most striking development is geographic. US buyers accounted for 35% of traded value – the only group to increase their share week-on-week.
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