Your Complete Guide to Watches and Wonders 2026, And Everything Happening During The Geneva Watch Week
All the brands, the plan and what you'll be able to discover during the most important watch-related week of 2026.
Watches and Wonders Geneva 2026 and the Geneva Watch Week are fast approaching, so it’s the perfect time to start planning your trip. Here’s an overview of what awaits you, whether you’re visiting Geneva for a week of work, fun, or simply a celebration of watches. The event continues to expand in scale and importance along with a host of parallel presentations, which promise us a week full of fervour. To help you make the most of your time in Geneva, here’s a glimpse of what awaits you in the heart of the watchmaking world. Watches and Wonders will open its doors from April 14 to 20. Alongside the main fair, a host of satellite events and brand presentations will take place, with dozens of maisons preparing to unveil their latest creations. While it would be impossible to list every brand exhibiting in Geneva during Watches & Wonders week, we have indicated below the main hubs and where to find over 250 brands.
Alongside all the information below, the MONOCHROME team will be on the ground in Geneva to cover Watches and Wonders 2026 in real time. A first series of releases is expected at the beginning of April as the press embargo lifts for several smaller brands, while the major maisons will unveil their novelties when the embargo lifts as of April 14th at 00:01 AM. Stay tuned for comprehensive coverage, hands-on reports and all the latest news from the fair.
Whether you are a professional or an enthusiast, not all events are open to the public; some require accreditation or tickets. Most brands will welcome visitors by appointment only. There are many happenings throughout the week, so planning is essential.
Watches and Wonders Geneva 2026 – April 14-20, 2026 – Palexpo
Watches and Wonders comes back with an expanded format. 66 Maisons will be exhibiting their watches at Palexpo. Besides the “regular” brands, including industry giants Rolex, Patek Philippe, Richemont, and LVMH brands, the big headline-grabbing news was the return of Audemars Piguet alongside 10 new brands: Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, l’Epée 1839, March LA.B and Sinn Spezialuhren. Among the most notable exits is Montblanc.
The Salon will expand this space and propose a redesigned floor plan – among other reasons – to welcome these new brands. Watches and Wonders also continues its effort to open to a larger audience. Tickets for public days (April 18-20) went on sale February 10, 2026, via the official website. To extend beyond the halls, the fair will renew its cultural programming, citywide events, and in-the-city showcases across Geneva.
A. Lange & Söhne I Alpina I Angelus I Armin Strom I Arnold & Son I Artya Genève I Audemars Piguet I Baume & Mercier I Behrens I Bianchet I Bremont I B.R.M Chronographes I Bulgari I Cartier I Chanel I Charles Girardier I Charriol I Chopard I Christiaan Van Der Klaauw I Chronoswiss I Corum I Credor I Cyrus Genève I Czapek & Cie I Eberhard & Co. I Favre Leuba I Ferdinand Berthoud I Frédérique Constant I Genus I Gerald Charles I Grand Seiko I Grönefeld I Hautlence I Hermès I H. Moser & Cie. I Hublot I HYT I IWC Schaffhausen I Jaeger-LeCoultre I Kross Studio I Laurent Ferrier I L’Epée 1839 I Louis Moinet I March LA.B I Nomos Glashütte I Norqain I Oris I Panerai I Parmigiani Fleurier I Patek Philippe I Pequignet I Piaget I Raymond Weil I Ressence I Roger Dubuis I Rolex I Rudis Sylva I Sinn Spezialuhren I TAG Heuer I Trilobe I Tudor I U-Boat I Ulysse Nardin I Vacheron Constantin I Van Cleef & Arpels I Zenith
More details at www.watchesandwonders.com
Time to Watches – April 14-19, 2026 – Villa Sarasin
Time to Watches returns for its second edition at and around the Villa Sarasin, just a one-minute walk from Palexpo. The relocation from the HEAD to Palexpo has been a game-changer for the event, with increased traffic and a refreshed line-up of 85 brands.
5280 Watch Company | ADRIATICA | Aerowatch | Airain | AL-Time | Appella | Art de l’anglage | Atlantic Watches | BA111OD | Bauhaus Watches | Beauregard | Berney | Blackout | BRISTON | Champs-Élysées | CIGA Design | CIMIER | Claude Bernard | D1 Milano | De Rijke & Co | DOMINIQUE RENAUD | DONE Watches | DWISS | Edox | Elka Watch Co. | Epos | Exaequo – Salvador Dalí | Fears | Felipe Pikullik | Geovani | GoS watches | Graham | H992 Architecte Horloger | HAUTE-RIVE | HENOTI | Herbelin | ID Genève | Jean-Marc Fleury | JEAYOU | Jowissa | Junghans | KERBEDANZ | Krayon | Laco | Laine | Lebois & Co | LIC-Leather | LÖBNER | Lorige | Magellan | Maison Alcée | Marathon Watch | Mathey-Tissot | Max Twelve | MHP Maison Horlogère Palmer | Milus | Murex | NALLA NERAM | NEPRO | Nivada Grenchen | OISA 1937 | Ollech & Wajs | Optima | Pragma | Qian GuoBiao | Raidillon | RALF TECH | Richelieu | RMS Zeitmeister Watches | RSW | Ruhla 1929 | Sandoz | SARTORY BILLARD | Sinclair Harding | Squale | Swiss Military Hanowa | TAOS | Venezianico | Vulcain | White Star Watch | WOLF | YEMA | YOUHR | ZANNETTI Independent Watchmaker | Zeppelin
Visitors ticket can be bought online through the official Time to Watches ticketing system
More info at www.timetowatches.com.
AHCI – Masters of Horology – Ice Bergues
A highlight for independent watchmaking fans, 25 watchmakers and clockmakers from the AHCI – Académie Horlogères des Créateurs Indépendants – will exhibit together at the Ice Bergues.
Svend Andersen I Hajime Asaoka I Ludovic Ballouard I Cyril Brivet-Naudot I David Candaux I Konstantin Chaykin I Miki Eleta I John-Mikael Flaux I Vianney Halter I Stefan Kudoke I Bernhard Lederer I Sebastian Naeschke I Raul Pages I Alessandro Rigotto I Florian Schlumpf I Kari Voutilainen I Lin Hong Hua I Tan Zehua I Sylvain Pinaud I Anton Suhanov I Ma Shuxu I Marco Lang I Nicolas Delaloye I Dann Phimphrachanh I Marco Guarino
April 13–18, 2026, from 2 PM to 11 PM – L’Ice Bergues Exhibition Centre – Place des Bergues 3, Geneva – More info at www.ahci.ch
Chronopolis – Les Halles de l’Ile
A new initiative for 2026, Chronopolis brings together a cool, coherent set of 20 indie watch brands at Les Halles de l’Ile, in the very centre of Geneva.
Arsene Lippens – Atelier Wen – AWAKE – Baltic – Beaubleu – Breda – Dennison, Depancel – Echo/Neutra – Farer – Formex – Furlan Marri – Hegid -Jacques Bianchi – Maen – Nivada Grenchen – Serica – SpaceOne – Studio Underd0g – YEMA.
April 14–18, 2026, from 10:00 AM to 8:00 PM – Les Halles de l’Île, Geneva (close to Bâtiment des Forces Motrices) – Open and free to all
Hotel Beaurivage
Just like during the Geneva Watch Week, the Hotel Beaurivage has become a hub for indie brands. The list of 48 brands exhibiting here includes Alto, Amida, Amida, Artime, Auguste Reymond, Beda’a, Benrus, Blaken, Cedric Johner, Century, Claude Meylan, Cuervo y Sobrinos, David Candaux, Delbana, Delma, Doxa, Ebel, Gaga Laboratorio, Grana, Ikepod, Isotope, Kollokium, Leroy, Louis Erard, Maurice Lacroix, Minase, Perrelet, Reservoir, Schwarz Etienne, Singer, Singer Reimagined, Stollenwurm, Titan, Tutima, Van Bergen, Vanguart, Vanguart, West End Watch and ZRC.
The Beaurivage will also be the setting for the independent salon gathering Zeitwinkel, Garrick Watches, Sherpa, Holthinrichs, Fam Al Hut, Isotope, Klanic, Carl Suchy & Sohne, Earthen, Cleguer and Amida.
Quai du Mont-Blanc 13, 1201 Genève
Other brands
Many other brands are exhibiting downtown Geneva independently. If it would be difficult to list all of them, here are a few Jacob & Co and Speake Marin at the Hotel des Bergues, Bovet and Greubel-Forsey at La Réserve, De Bethune at the Ritz, or FP Journe at the Manufacture. Breva will be exhibiting rue Plantamour (Swiss luxury Apartments).
As always, just outside of Geneva, Frank Muller’s World Presentation of Haute Horlogerie (WPHH) will be held in Genthod.
Last, the week is always the perfect opportunity to visit Geneva watch brands exhibiting in their boutiques, specifically in the Vielle Ville, such as MB&F (also in Carouge), Urwerk, Rexhep Rexhepi, Raymond Weil (with a pop-up store for the 50th anniversary of the brand), or in their offices such as Henri Grandjean.
1 response
And guess who ends up paying for all these brands and their booths and hotel rooms and lavish lifestyle at these fairs, while they “regale” the lowly consumer with the “privilege” of being able to meet with them, by appointment only. Please! It serves the watch forums interest, of course, as you get to go on trips to these “fairs” and develop and continue with network contacts, for among other things, watches and propaganda for the brands, as you feed off each other, but it’s the consumer who pays for it through the inflated prices of their watches as a broken watch industry furthers its grab for money by limiting a lot of its products to only the wealthy. Or is this too harsh to say out in the open?
Facts Only
Watches and Wonders Geneva 2026 will take place from April 14-20 at Palexpo.
66 brands will exhibit, including Rolex, Patek Philippe, and Audemars Piguet.
10 new brands are joining, such as Corum, Credor, and Sinn Spezialuhren.
Public days are April 18-20, with tickets available online from February 10, 2026.
Time to Watches will run April 14-19 at Villa Sarasin, featuring 85 brands.
AHCI will exhibit 25 independent watchmakers at Ice Bergues from April 13-18.
Chronopolis will debut at Les Halles de l’Ile, showcasing 20 indie brands from April 14-18.
Hotel Beaurivage will host 48 indie brands, including Alto, Delma, and Maurice Lacroix.
Other brands like Jacob & Co and Bovet will exhibit at luxury hotels.
Frank Muller’s WPHH will be held in Genthod.
Some events require accreditation or appointments; not all are open to the public.
The event includes cultural programming and citywide showcases.
Executive Summary
Full Take
The strongest version of this narrative presents Watches and Wonders 2026 as a pinnacle event for horology, uniting industry giants, indie brands, and enthusiasts in a week-long celebration of craftsmanship. The expansion of exhibitors, public access days, and satellite events suggests a democratizing effort, though the layered access requirements (appointments, accreditation) reveal lingering exclusivity. The commentary’s critique—that consumers ultimately fund the industry’s lavish displays through inflated prices—highlights a tension between accessibility and elitism, a pattern seen in luxury markets where scarcity and prestige drive value.
Patterns detected: ARC-0024 Ambiguity (the dual messaging of inclusivity vs. exclusivity), ARC-0043 Motte-and-Bailey (defending the event as a "celebration" while restricting access).
Root cause: The narrative reflects the luxury watch industry’s reliance on perceived exclusivity to maintain desirability, even as it gestures toward broader engagement. The critique echoes historical debates about art and luxury goods—who gets to participate, and at what cost?
Implications: For consumers, the event reinforces the industry’s gatekeeping, where access is conditional and costs are externalized. For brands, it’s a balancing act between prestige and public relations. Second-order consequences may include further polarization between "insiders" and "outsiders," or a backlash against perceived elitism.
Bridge questions: How might the industry reconcile its reliance on exclusivity with calls for greater accessibility? What alternative models could emerge to challenge this paradigm? Would broader public access dilute the event’s prestige, or enhance its cultural relevance?
Counterstrike scan: A coordinated influence campaign might amplify the critique of industry elitism to undermine trust in luxury brands, framing them as exploitative. However, the article’s balanced reporting—acknowledging both the event’s grandeur and its limitations—does not align with such a pattern. The critique appears organic, not manipulated.