The strongest version of this narrative highlights a clear global trend: the beverage alcohol industry faced significant headwinds in 2025, driven by macroeconomic and geopolitical pressures. The data from IWSR is robust, covering 75% of the global market, and the decline in traditional categories like wine and spirits is well-documented. The report also fairly acknowledges exceptions, such as the growth of RTDs and no-alcohol beer, which suggests shifting consumer preferences rather than a unif...