Fewer UK adults posting on social media, Ofcom finds
Fewer adults in the UK are posting, commenting on, or sharing material on social media - while AI use is up and the majority of people worry about their screentime - according to Ofcom.
Across the UK, 49% of respondents said they actively post on platforms such as Instagram, Facebook and X, down from 61% the previous year, according to the regul...
The decline in active posting could suggest a shift towards more intentional and less public engagement on social media. This change may be driven by concerns about potential liabilities and the loss of self-expression inherent in public online spaces. Meanwhile, the rise in AI use among young people highlights the growing integration of technology into everyday life. The increase in screen time concerns indicates a growing awareness of digital overconsumption and its potential impacts on mental...
