With unique labels designed by Marina Abramović
Paris – For the second year, Bonhams, in partnership with Ornellaia, one of Italy's most esteemed and influential wine estates, will host an auction in Paris featuring 14 lots including large-format bottles of Vendemmia d'Artista 2023 La Vitalità (Vitality) adorned with labels designed by acclaimed Serbian conceptual and performance artist Marina Abr...
**Steelman:** This collaboration between Bonhams, Ornellaia, and the Guggenheim Foundation presents a compelling fusion of luxury, art, and philanthropy. The auction leverages the prestige of Marina Abramović’s work to elevate the wine’s cultural value while directing proceeds toward a tangible public good—the conservation of Pop art. The narrative emphasizes exclusivity (limited-edition bottles, unique experiences) and artistic integrity (Abramović’s thematic exploration of vitality), appealing...