From generative AI to geopolitical tensions, the seismic shifts that are roiling the world are also having a significant impact on beauty.
The result: Another challenging year for many of beauty’s biggest players, as evidenced by the results of the 2025 Beauty Inc Top 100, our annual ranking of the world’s largest beauty manufacturers by sales.
In the five years of turbulence since the COVID-19 pa...
The strongest version of this narrative highlights the beauty industry’s resilience amid macroeconomic and geopolitical disruptions, with companies like L’Oréal and Puig demonstrating adaptability through innovation and strategic focus. The data underscores a clear bifurcation: legacy brands struggling with structural challenges (e.g., direct sales models, over-reliance on China) versus agile players leveraging digital transformation and niche markets (e.g., Rituals, Neora). The emphasis on lead...