In 2025, Brooklyn-based Powerhouse Arts announced that a new art fair would be joining the spring art world calendar: Conductor: Art Fair of the Global Majority—a term used to describe the communities of African, Asian, Indigenous, Latin American, and other non-white peoples who collectively represent most of the world’s population. After offering a curated preview last year, the fair will unveil ...
The launch of Conductor represents a strategic repositioning by Powerhouse Arts, signaling a shift away from simply facilitating existing market dynamics toward a potentially disruptive force within the New York art scene. The framing of the “Global Majority” as a distinct category is itself a pattern – a kind of bounded category – and likely serves to attract attention and frame the fair as addressing a systemic issue. The inclusion of Biennale artists points to a calculated attempt to leverage...