The company's cost structure has been spiralling upwards, affected by input cost inflation and higher labour, logistics, and advertising expenses amid intense competition. The advertising and promotion spending rose 22% in FY26 compared with 18% increase in FY25. Though the company raised product prices recently, it may not be able to fully cover the incremental costs. In addition, promotional cos...
Analyzing the article through the A.R.C. (Argumentative Resilience Codex) framework, we can identify several patterns that warrant attention. First, there is a clear example of ARC-0043 Motte-and-Bailey tactics with the company maintaining a confident stance on temporary cost pressure while still projecting future growth through new model launches (Motte: Temporary cost pressure; Bailey: Projected growth). Additionally, we see ARC-0024 Ambiguity in the discussion of the EV division's profitabili...