This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here.
We’re at T-minus seven days and counting until the opening of Watches and Wonders at the Palexpo convention center in Geneva on April 14. Have you placed your bets on which models will be introduced and/or discontinued? We mean that literally. Now, thanks to the recent ...
The strongest version of this narrative highlights the watch industry’s dynamic interplay between tradition and innovation, with Watches and Wonders 2026 serving as a microcosm of broader market trends. The event’s significance is amplified by the convergence of major anniversaries (Nautilus 50th, AP 150th, Milgauss 70th) and the return of key players, creating a perfect storm of speculation and anticipation. The inclusion of prediction markets like Kalshi adds a layer of gamification, reflectin...