Magic by Return of Post How Mail Order Delivered the Occult
What allowed occultism to blossom in the United States at the turn of the 20th century? Linotype machines, cheap pulp paper, and newly improved postal networks. Allan Johnson investigates the forgotten history and (still living) world of mail-order magic.
April 22, 2026
In the early twentieth century, after the rationalising forces of the...
The rise of mail-order occultism in early 20th-century America reveals a fascinating intersection of modernity, consumerism, and spiritual longing. At its core, this phenomenon demonstrates how technological advancements—cheap printing, postal efficiency, and mass advertising—democratized access to esoteric knowledge, allowing individuals to explore spirituality outside traditional religious structures. The movement’s duality is striking: while it empowered seekers with tools for self-improvemen...
