This week, I speak with Judd Kessler, author of “Lucky by Design: The Hidden Economics You Need to Get More of What You Want,” and a professor at The Wharton School of the University of Pennsylvania.
We discuss his research into the hidden markets that allocate value to desirable things such as restaurant reservations. We also delve into Judd’s research into how couples allocate their resources wi...
The strongest version of this narrative presents Kessler’s work as a rigorous examination of how economic principles shape everyday decisions, from personal relationships to public resource allocation. By framing his research as "hidden economics," the discussion invites curiosity about the unseen mechanisms governing fairness and efficiency. The inclusion of Songyee Yoon’s upcoming interview further reinforces a theme of innovation and leadership, suggesting a broader interest in how economic a...