Shoppoint has unveiled the Billion Receipts Initiative, a nationwide campaign aimed at digitising one billion offline consumer receipts and building what it describes as Nigeria’s first “data refinery” for the retail economy.
The initiative, scheduled to formally commence in June 2026, is designed to create a real-time database of consumer spending patterns across Nigeria’s largely informal retail...
The initiative addresses the systemic invisibility of the majority of commerce in Nigeria, which exists largely offline and in cash-driven transactions. By focusing on receipt digitization, Shoppoint attempts to impose structure on a fragmented retail landscape, offering brands a pathway to measure promotional effectiveness. This approach shifts the locus of value from estimated audience reach to verified consumer activity, which theoretically addresses a major market inefficiency. However, the ...